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JURASSIC PARK’S 30TH ANNIVERSARY CELEBRATION

26 Apr - 2023

Tags from the story: Amblin Entertainment, Universal.

Universal and Amblin Entertainment are re-opening the park gates for fans, old and new, to honor 30 years of the groundbreaking, blockbuster adventure Jurassic Park.

Life finds a way this #JurassicJune and beyond with new broadcast, digital and game content, as well as exclusive merchandise across a variety of categories, a re-release of the film, retail promotions, anniversary celebration events, fan conventions and more. To kick-off the nostalgia-filled anniversary, check out this lost training video from “Jurassic Park” featuring fan favorite, Mr. DNA; a few more episodes in this fun digital series will be available on the Jurassic World YouTube channel later this month.
The legacy of Jurassic Park is felt across the world”, said Melissa Rodriguez, vice president of franchise strategy for Universal Products & Experiences. “The film has stayed entrenched in the hearts and minds of viewers since its initial release 30 years ago, while also delighting new fans every year. We’re looking forward to celebrating the footprint this film has left on fans globally through special events, unique merchandise, games and more!

New content for generations of fans to enjoy!

  • Jurassic ParkJurassic Park: The Lost WorldJurassic Park III, and Jurassic World will be available to stream on Peacock beginning June 1.
  • Theatrical re-releases planned for later this year in markets around the world.
  • Universal Pictures Home Entertainment will be releasing limited commemorative editions of the film on 4K starting in June (details forthcoming). Jurassic Park and all subsequent installments of the franchise are now available to own on Digital and Disc.
  • Jurassic World YouTube and Jurassic World Kids YouTube channels will have new content monthly for fans of all ages to enjoy, including a behind-the-scenes “making of” video featuring the film’s cast and crew.

Exciting activations celebrating the classic film will be taking place all year long!

  • Across Europe, fans have been asked to get involved with celebrating the 30th anniversary on social, including voting for their favorite original Jurassic Park dinosaur! The fan-favorite winning dinosaurs from each country will be brought to life in epic ways across multiple cities later this summer – be sure to follow #JurassicPark30 to discover more.
  • The Natural History Museum of London is celebrating the anniversary with a special pop-up store that is open now through September 2023. In addition to new merchandise, the museum’s Cranborne Boutique has been redecorated and even includes the iconic gates from the film and the opportunity to take a selfie with a dinosaur.
  • The Jurassic World By Brickman Exhibition moves to New Zealand in June, then Brisbane in December, and a second exhibition will be launching in Sweden in April.
  • Also in Australia, a one-of-a-kind, Jurassic Park-inspired High Tea celebration will be taking place at Cordis Auckland through the end of April.
  • Audiences of the Shanghai International Film Festival will be able to watch all six films – for the first time in China – taking place June 9-18.
  • More details coming soon, but be on the lookout for Jurassic Park gates and dinosaurs coming to a fan convention near you – including some of the world’s biggest Cons, like Comic-Con International in San Diego:
    • Supernova Comic Con in Australia, which just happened April 22-23
    • Comic-Con International in San Diego, July 19-23
    • London Comic Con Winter, November 11-12
    • Comic Con Experience (CCXP) in Brazil, November 30 – December 3
  • Additional events taking place throughout the year include Jurassic World: The Exhibition on tour in Canada and Germany, the Jurassic World Live Tour by Feld at key U.S. markets, as well as Jurassic Park in concert with live orchestra (in select cities around the world, including Tokyo and Osaka, Japan), and more for other US and international regions!
Additionally, theme park celebrations, as well as exclusive film and new 90s-inspired nostalgia products will be hitting retail throughout the year, with highlights including:
  • Universal Destinations & Experiences
    • Universal Beijing Resort: Jurassic Traders will have new Jurassic Park 30th Anniversary product this summer.
    • Universal Orlando Resort: #JurassicJune celebrations that include specialty food & beverage, exclusive merchandise along with a takeover at the Tribute Store.
    • Universal Studios Hollywood: specialty food & beverage, as well as exclusive merchandise will be available during #JurassicJune.
  • Jurassic Park-inspired LEGO® line, marking the first time some of these dinosaurs and characters will be available in LEGO form; The Visitor’s Center (76961) is available NOW for pre-sale on Amazon.com.
  • Mattel will also be debuting an all-new collector line with 15 different SKUs and two new plush that will have a nostalgic ‘1993’ feel.
    • new item revealed today is the 30th Anniversary Plush Dilophosaurus, with more coming timed to #JurassicJune.
    • Check out some early reveals of Mattel’s Jurassic Park 1993 Classic line from Target’s “Beyond the Gates” online series.
  • Jurassic Park x Tamagotchi Nano Dinosaur Egg version – you can raise baby dinosaurs in the palm of your hand! Your dinosaur may evolve into over 20 different dinosaurs, and you can see great scenes from Jurassic Park while you care for and play with your dinosaur.
  • Jurassic Park CAPTIVZ Build N Battle 30th Anniversary eggs by ToyMonster – this exclusive range feature dinosaur species from the original Jurassic Park movie and rare dinosaurs to chase, including the gold and amber baby Velociraptor; available now.
  • Funko will have an assortment of new POP! Figures celebrating fan favorite characters, dinosaurs and moments from the blockbuster film.
  • Rubber Road’s popular TUBBZ ducks will thrill Jurassic Park fans with 3 new collectible SKUs for the 30th Anniversary: Raptor, Dilophosaurus and Muldoon.
  • WOW! Stuff continues to innovate with their RealFX line –launching an adorable (but equally terrifying) new dinosaur species later this year; more to come!
  • Paragon FX Group has released a limited-edition recreation of Dennis Nedry’s iconic Barbasol canister (aka “Cryo-Can”) ensuring fans can have their own little piece of the movie’s iconic history.
  • Dr. Squatch, the fast-growing men’s natural soap and personal care company, has launched two Jurassic Park-inspired bar soaps: King of the Briccs and Raptor Rush.
  • RSVLTS will continue to support Jurassic Park with new anniversary-inspired prints on their popular polos and woven shirts, launching later this summer.
  • Dumbgood is bringing back the iconic colorways and graphics from 1993 to their on-trend apparel and accessories; new items launching later this summer.
  • TORRID will bring fun and flirty Jurassic Park-inspired fashions for all sizes; new collection launches planned for #JurassicJune.
  • Chubbies will expand their awesome neon-inspired Jurassic Park line of men’s swimwear to include boys sizing this year.
  • H&M will have a 90s nostalgia line of apparel showcasing the iconic Jurassic Park logo the started it all, along with fan-favorite on-screen moments, all in fun colorways.
  • Primark will launch a collection of children’s apparel, home and lifestyle items for families, featuring iconography and favorite dinosaurs from the original Jurassic Park film, and a new first for Primark – interactive plush dinosaurs!
  • Box Lunch has the coolest apparel, accessories and collectibles for Jurassic Park fans of all ages; new collections planned for #JurassicJune so stay tuned.
  • Loungefly has revealed three new, colorful Jurassic Park accessories: a Dino Moon Mini Backpack, Dino Moon Zip Around Wallet and Life Finds a Way Cross Body Bag.
  • Goodr – widely-known for its expansive range of athletic sunglasses designed with the four Fs in mind—Fun, Fashion, Function, and ‘Fordability; the brand is launching a new line of limited-edition Jurassic Park sunglasses in 3 styles (T-Rex in the Rearview, Isla Nublar Tour 1993, and Bingo! Dino DNA) beginning June 30.
  • Crocs is expanding on its Jurassic World collection from last year, new 30th anniversary-inspired footwear is coming later this summer.
  • Niko and… in Japan has launched a collaboration of zakka home and lifestyle items in stores available in stores and online now.
  • Additional products will be available beginning in #JurassicJune through later in the year from partners such as: Iron Studios, Nobel Collections, Mondo, Toy Monster, Playmonster/Koosh, Hasbro, Funko, Rubber Road, Just Play, Wow Stuff, Jada, Spin Master, Random House, Scholastic, Insight Editions, Dynacraft, Advanced Graphics, Innovative Designs, Erin Condren, Bitty Boomers, KIDdesigns, General Mills, and more.
  • More promotional exclusive items will be available in celebration of the 30th anniversary including Hormel pepperoni and Jurassic World dinosaur-themed crackers both available at Walmart.

Jurassic Park Retail activations around the world!

  • Jurassic World: Beyond the Gates at Target.com has been reskinned in classic Jurassic Park colorways and iconography, with new collectibles releasing for pre-sale monthly.
  • Check out Amazon’s Merch on Demand for a variety of Jurassic Park-inspired designs for tees, hoodies and more.
  • Smyths Toys will be celebrating the iconography of the 1993 classic film with in-store marketing and new SKUs, including an exclusive Jurassic Park vehicle + dinosaur trackset.
  • Jurassic WorldRevealed is back for an exclusive collector series celebrating fans at BIG W, The Warehouse NZ.
  • Additional mall activations will launch across Southeast Asia during #JurassicJune.

Games and digital collectibles are getting into the action too!

  • Jurassic World Alive, the free-to-play geo-location-based AR game developed by Ludia and Jam City, will feature new gameplay celebrating the most iconic moments of Jurassic Park as well as the original dinosaurs that fans adore. In addition, players can anticipate exciting partnership announcements and new brand integrations culminating in an eventful gameplay experience honoring the 30th anniversary of Jurassic Park.
  • A collaboration with Limited Run Games to release The Jurassic Park 30th Anniversary Retro Collection is planned for later this year. The collection will include various versions of the classic and beloved Jurassic Park and Jurassic Park 2: The Chaos Continues games. Limited Run will also create exclusive, limited-edition Jurassic Park merchandise inspired by the titles that both gamers and Jurassic Park fans can get excited about. More news to come in the following months.
  • Frontier Developments will be bringing Jurassic World Evolution 2 players even more mesmerizing dinosaurs for their parks with additional DLC packs and new content.
  • This summer, VeVe will also be celebrating the Jurassic Park 30th anniversary by dropping unique digital collectibles on their marketplace. Featuring iconic items from the original movie, these digital collectibles capture moments in time that are a must-have for Jurassic Park fans.
Follow #JurassicPark30 on social for more details and upcoming celebrations.

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