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Highlights | Licensees Focus

KELLOGG TRANSPORTS FANS TO THE WORLD OF ZAG HEROEZ MIRACULOUS

5 Apr - 2023

Tags from the story: Kellogg, Zag Heroez.

One of the most beloved cereal brands is uniting with ZAG Heroez Miraculous™ – Tales of Ladybug and Cat Noir to transform breakfast into the ultimate superhero experience with NEW Kellogg’s Miraculous Cereal.

ZAG_Kellogg_MiraculousInspired by the show’s leads, two Parisian teens who magically transform into secret superheroes Ladybug and Cat Noir, the new cereal perfectly encapsulates their heroic adventures to save their city. This first-ever macaron-flavored cereal from Kellogg is reminiscent of the classic Parisian treat with sweet, strawberry flavored pink and purple cereal pieces capturing Ladybug and Cat Noir’s powers through their Kwamis, Tikki and Plagg, coupled with white marshmallows.

Both Kellogg’s cereal and Miraculous have incredibly devoted fan bases”, said Laura Newman, senior director of brand marketing at Kellogg Company. “We’re calling on all fans of Miraculous to don their super-suits and kickstart the day with this Parisian-inspired new cereal celebrating the many adventures of Ladybug and Cat Noir”. 

Created by global independent animation studio ZAG and co-produced with Method Animation (Mediawan Kids & Family), Miraculous – Tales of Ladybug and Cat Noir is now in its fifth season. A bona fide global hit, Miraculous is available in more than 120 countries around the globe across multiple traditional media outlets and streaming platforms.

For more than a century, people have started their day with Kellogg’s cereal, creating lasting memories for generations”, commented Jeremy Zag, Founder and CEO, ZAG. “We are so proud to offer our fans a new way to interact with their favorite heroes — this time at the breakfast table — offering families some inspiration and energy to start their day”.

Kellogg’s Miraculous Cereal will be available at retailers nationwide starting in April.

The company’s Consumer Products Division, helmed by Julian Jacob Zag, EVP, Global Operations and Head of Consumer Products, includes the licensing and merchandising, gaming, promotions, and toy groups, and focuses on developing products and experiences beyond the screen into brands that inspire the new generation to discover their true character.


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