Licensees Focus


4 Apr - 2023

Tags from the story: Simplified, The Foggy Dog.

The Foggy Dog and Simplified have announced an exciting new collaboration aimed at bringing Simplified’s celebrated and modern designs to pet parents everywhere.

crop_2023_01_TheFoggyDog_Spring2-6 copyThe partnership between The Foggy Dog and Simplified brings together two beloved brands with a shared commitment to making life easier and more enjoyable.

Launching March 31, 2023 on TheFoggyDog.com, the collaboration introduces a range of fun pet accessories, including bandanas, bowties, collars, waste bag holders, and scrunchies, featuring Simplified’s joyful signature designs.

I’ve been a fan of The Foggy Dog for years, but when we welcomed our puppy Walter into our family last year, I couldn’t wait to make a big purchase for him”, said Emily Ley, “The Foggy Dog’s dedication to quality and to spreading love and The Foggy Dogcare to shelter pups mirrors the heart and soul of Simplified. It was a dream to connect with Rose and her team to design a collaboration for stylish pups everywhere!

Rose Shattuck, founder and CEO of The Foggy Dog added, “We are so thrilled to be able to bring Simplified’s iconic, joyful patterns to our pet accessories! I am a long-time admirer of Emily and the brand she built, so when she reached out about a collaboration after getting her adorable pup Walter, I jumped at the chance to work together”.

This collaboration was brokered by Jewel Branding & Licensing, Inc., Simplified’s global licensing agent.

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