Pacsun has announced the newest drop in collaboration with Storm Reid under her notable Storm Reid x Pacsun The ArashiBlu Collection, offering bold and bright styles for Spring 2023.
Initially released in July 2021, Storm Reid’s swimwear line is representative of the designer’s breadth of creativity and knack for detail, with each iteration presenting fresh features and silhouettes.
This latest drop once again stems from Reid’s ArashiBlu overall brand, which partners with like-minded collaborators to disrupt the status quo, create curiously and consciously, and works to carve out spaces for honest expression and meaningful dialogues.
“Creating these last five collections with my mom and partner Robyn Simpson, designer Esther Kang, and the full team at Pacsun, has taught me so much about the processes of design and creation”, said Storm Reid. “Through this collaboration, I’ve had the chance to design, watch those designs come to life, and then assist in the imagery and marketing of the collections. It’s been a dream and I’m excited to share the latest drop!”
“Pacsun continues to support collaborations that bring the spirit of authenticity and self-expression to our customers”, said Brie Olson, Co-Ceo at Pacsun. “We pride ourselves in being at the forefront of youth culture and California lifestyle, using fashion to create positive change through creativity, diversity, and individuality. Over the past two years, Storm has brought her fresh lens to this original and innovative swimwear collection, and this drop is no exception”.
The fifth drop under the partnership brings back the familiar nylon and spandex fabrications with bright pop colors, like tangerine, island green, dahlia purple, super pink, and more. Silhouettes include bikinis and a one piece, featuring layering styles, cutouts, strappy details, cinching, ring trims, color blocking and hardwear elements. To accompany the swimwear, Reid also created two scarves that can be used as body wraps, sarongs, head scarfs, and other ways.
Reid once again self-shot and assisted in the creative around the campaign. The Spring 2023 collection is now available exclusively at https://www.pacsun.com/storm-reid/ in sizes XXS – XL.