The National Portrait Gallery sees new licensees signed as it re-opens its doors to the public on 22nd June following the launch of its new brand identity.
The National Portrait Gallery has developed a fresh visual identity to better reflect its role as a gallery that is of people, for people, telling the story of Britain’s past, present and future through portraits. The National Portrait Gallery’s initials now appear as a monogram reflecting motifs from the Gallery’s history; ‘NPG’ can be seen throughout the Gallery building, within the metalwork of railings, embossed onto furniture and as part of original mosaics. This is coupled with a fresh, modern colour palette, inspired by materials in its archive, and a bolder use of the Gallery’s incredible Collection of portraits to create a distinctive new look and feel: https://www.youtube.com/watch?v=JTCdRRFli9c.
Alongside this activity, TSBA Group, the National Portrait Gallery’s global licensing agent, has signed The Tea Makers of London and MuseARTa as new licensees. The Tea Makers of London specialise in single-origin, fully traceable, estate-grown teas and beautiful teaware. Licensed products will include loose-leaf tea and teabags in tins and cartons, tea scented candles, teapots, cups and saucers and hampers.
MuseARTa, who focus their designs in the museum and gallery space will develop socks, towels and tea towels featuring iconic portraits from the Gallery’s collection.
In addition, existing licensee Licensed To Charm has launched their second collection of jewellery – inspired by the favourite tiara of the late Queen Elizabeth II worn in a portrait by Dorothy Wilding taken shortly after her accession – including earrings, necklaces and a bracelet. Licensed To Charm will also create a capsule collection of jewellery to celebrate the Gallery’s reopening.
Jo Edwards, Head of Global Licensing, TSBA Group said: “We are delighted to welcome new licensees to the Gallery’s roster in time for the reopening this year. This is a historic moment for the Gallery and, with its rebrand and focus on putting a spotlight on previously unseen portraits in the Collection, it is a great time for licensees to come on board”.
Denise Vogelsang, Director of Communications and Digital, National Portrait Gallery said: “We are delighted to be working with TSBA, and sharing our new brand with partners, following the culmination of a collaborative creative process with audiences, staff and stakeholders, led by our partner agencies Edit Brand Studio and Boardroom Consulting. The new brand expresses our ambition to be a place for everyone, full of life and filled with life stories and we are excited to reopen our doors in June“.