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Highlights | Industry News

THE NEW MIFFY POP-UP STORE IN LONDON

30 Mar - 2023

Tags from the story: Miffy, MiffyxChinatown.

The beloved bunny Miffy has arrived in London with a new pop-up store in China-town.

In the Year of the Rabbit, Miffy couldn’t help but celebrate the special year with a store in China-town. In fact, London’s first dedicated Miffy pop-up shop has officially opened the doors at noon on 29th March.

Books, soft toys, bags, exclusive Year of the Rabbit products, limited-edition drops and special items never sold in the UK before, and much more await Miffy fans in the new shop located at 78 Shaftesbury Avenue West-End, London.

The pop-up store will remain open until 3rd July.


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