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Highlights | Industry News

ZAG IN PARTNERSHIP BUILD-A-BEAR WORKSHOP IN PARTNERSHIP

29 Mar - 2023

ZAG has signed with Build-A-Bear Workshop, Inc., for the first Miraculous Ladybug official plush bear.

The announcement was made by Jeremy Zag, Founder and CEO, ZAG. Just like Marinette harnesses the power of creation, children across North America and the UK will have the power to create and personalize their own Miraculous Ladybug Bear. Featuring soft grey fur, blue eyes, and ladybug paw pads, the first-ever Miraculous Ladybug Bear is all set to save Paris from evil. The bear can be personalized with costumes, outfits, and accessories to make an epic gift for any Miraculous™ – Tales of Ladybug and Cat Noir fan.

The Miraculous™ Ladybug Costume features Ladybug’s signature red and black jumpsuit and matching eye mask—the perfect costume for heroic adventures. And the Cat Noir Costume, including a bodysuit, eye mask, and ears headband, transforms the furry bear into Cat Noir! The Miraculous™ Bear can be accessorized to channel the action-packed energy of superheroes Ladybug and Cat Noir with a cool Miraculous™ – Tales of Ladybug and Cat Noir graphic T-shirt. The costumes and tee are available in stores across North America and the UK and online.

Our goal is to continue to find fun new ways for kids and families to immerse themselves in the world of Miraculous and together with Build-A-Bear, fans of all ages will be able to create memorable experiences”, commented Jeremy Zag. “Build-A-Bear is one of the most respected brands in children’s entertainment and we’re delighted that Miraculous fans will be able to create their own super-powered furry friend”.

The Miraculous Build-A-Bear product launch will be promoted by a multi-faceted campaign including digital advertising, influencer marketing, and loyalty program. Build-A-Bear boasts a highly engaged fan base across Facebook, Instagram, Twitter, and TikTok.

ZAG’s licensing and merchandising, gaming, promotions, and toy groups are helmed by Julian Jacob ZAG, EVP, Global Operations and Head of Consumer Products, which focus on developing products and experiences beyond the screen into brands that inspire the new generation to discover their true character.


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