DreamWorks Animation hosted a purr-fect VIP screening in London to celebrate the Netflix premiere of new Gabby’s Dollhouse episodes.
Celebrity parents, influencer families and key UK media taste makers enjoyed the ‘a-meow-zing’ event at London’s Curzon Soho on Saturday 25th March 2023 for the record breaking show that is shaking things up in the crowded and highly competitive world of preschool.
Celebrity mum and reality TV star Samantha Faiers led the pink carpet and was joined by a star-studded line up of showbiz parents including Abbie Quinnen, Kimberly Wyatt, JB Gill, Tinchey Stryder and Ria Hebden.
Guests enjoyed a double-bill cinema screening of two new Gabby’s Dollhouse episodes that have just launched on Netflix and a variety of branded fun in the foyer themed activities. These included a meet and greet photo opportunity with the Gabby costume character, fairy lantern arts and crafts inspired by new episode True Fairy Friends, a cat-shaped product display wall and a toy play corner showcasing Spin Master’s award-winning Gabby’s Purrfect Dollhouse play set, Posh Paws plush and more, face painting, glitter tattoos and bespoke catering.
The event kicked off a comprehensive global marketing effort that will run throughout 2023 and beyond.
Paul Bufton, Vice President EMEA, Universal Products and Experiences said, “Gabby’s Dollhouse is the rising star of our children’s portfolio and answers the call for programming of the highest quality that is fresh and relevant to the kids of today. Its phenomenal success to date lies in the fact that families have leaned into the creativity and do-it-yourself activities which has extended the brand experience beyond the screen. We look forward to amplifying our consumer marketing activities to create a powerful connection with its growing fanbase that is meaningful and long lasting”.
Co-creators Traci Paige Johnson and Jennifer Twomey (Creators of Blue’s Clues) add, “We’re thrilled that audiences in the UK have embraced Gabby’s Dollhouse and we hope they enjoy her latest adventures on Netflix. It’s so heart warming to see her fans around the world interacting with the brand in a way that brings the magic of the show to life!”
Gabby’s Dollhouse first debuted on Netflix in 2021 and quickly became a smash hit TV show with a global fanbase that saw it reach the No 3 spot in Netflix’s Overall Top 50 shows for 2022. Its sell out toyline, the launch of which was bought forward in response to organic consumer demand, was awarded Preschool License of the Year for Spin Master in the UK Toy Industry Awards. The official YouTube channel “Gabby & Friends” has amassed over 800 million total content lifetime views, the Gabby’s Dollhouse app has had over 20 million downloads and Gabby’s Dollhouse music content has had over 95 million streams across Google Play, Spotify and Apple Music.