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Licensees Focus | Our reportages

THE NEW SOPHIE LA GIRAFE’S LICENSED PRODUCTS

28 Mar - 2023

Tags from the story: Sophie la girafe.

In recent months, the Sophie la Girafe license has welcomed many licensees and licensed products with exciting plans.

Sophie la Girafe was born in 1961 in Paris, France. Made of 100% natural rubber, Sophie has been soothing generations of teething babies and loving to hear her squeak when squeezed for over 60 years.

Today, Sophie la Girafe is still produced with 100% natural rubber from rubber tree sap and undergoes 14 manual operations before being finished. Parents trust Sophie la Girafe and recognise the brand as a key ingredient in a newborn’s gift basket.

The love for Sophie la Girafe and her world continues to grow each year for many reasons: the quality of the products, the image of a chic, refined brand, full of tenderness and softness, the consumer and environmental approach… Indeed, there are always many requests for other products such as clothing, decorative objects, etc… bearing the effigy of Sophie. This is why Sophie la Girafe continues to partner with licensees to meet the needs of parents and babies.

In recent months, the Sophie la Girafe license has welcomed many licensees and licensed products with exciting plans.

Among the youngest members of the Sophie la Girafe family is the specialist in personalised wallpaper, Wallgroup, which has teamed up with Sophie la Girafe with a common ambition: to invite all parents to personalise their baby’s room and make them dream.

Citron has developed products specially adapted to Sophie la Girafe‘s young target group: toxic-free products with a stylish design that will help every child to have a full school day by keeping their food and water fresh. The complete collection consists of a cooler bag, a lunchbox, a cutlery set and a cooler bottle.

Dan Dee is currently developing a whole collection of plush toys. In all sizes and with a multitude of features, the beautiful collection will delight all families.

The joy and love that Sophie la Girafe brings to so many little ones and their families should extend to everything that touches their skin. Sophie la Girafe BABY CARE, is a new brand created by Adrienne Kramer, which develops hygiene and cosmetic products for babies and children. Thanks to its passion for safety, its clean and efficient formulas and its family-friendly packaging, the priority is to focus on what matters most: the health and happiness of the little ones.

Founded over 40 years ago, Templar has become one of the most recognised publishers of children’s illustrations. Sophie la Girafe and this publisher have created a set of educational books to help babies learn their first words and develop their imagination in a fun way.

Curated by Andrea De Amicis


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