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Licensees Focus | Our reportages

TF1 LAUNCHED THE BARBALOUVRE COLLECTION

27 Mar - 2023

TF1 presented Barbapapa’s new arty lifestyle line, Barbalouvre, in collaboration with the Louvre Museum and the Réunion des Musées Nationaux – Grand Palais.

Barbalouvre ©Mark Eden Schooley

©Mark Eden Schooley

On January 19th, paying tribute to iconic cartoons and their limitless creativity, Merci transformed its store into an imaginary hotel lobby, the Cartoon Palace, an opportunity to present the Barbalouvre collection.

In stories, on its publications and on the web, Barbalouvre is everywhere. On January 30th, Merci announced that the Barbapapa family was walking the red carpet at the Cartoon Palace.

For the occasion, the launch of a capsule collection including Tote-bags (sold-out), and T-shirts for adults and children.

In Japan, the successful BARBAPAPA x RMN-GP collection was born, curated by Plaza Styles and themed Barbalouvre.

Barbalouvre ©Mark Eden Schooley

©Mark Eden Schooley

This March, TF1 Licensing with the BarbaLouvre project won a Bologna Licensing award in the category Best Retail Project, for the outstanding way they combined a series of books and cartoon characters together with art, and created a wonderful collaboration to drive consumer awareness of the arts.

The entire TF1 Licensing team will be happy to meet you at the Cobrandz show on 30 and 31 March 2023 at the Grande Crypt in Paris! For meeting and information, please write to cechevallier@tf1.fr .

Curated by Andrea De Amicis


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