Licensees Focus | Our reportages


27 Mar - 2023

Tags from the story: Procidis.

Procidis, the independent French animation studio that launched the brand Hello Maestro!, will exhibit at the upcoming Cobrandz (booth B06).

Procidis is an independent French production company created by Albert Barillé, a pioneer in edutainment animation. After the international success of the preschool series The Adventures of Colargol, Procidis created between 1978 and 2009 the seven-series saga Once Upon a Time…: Man, Space, Life, the Americas, the Discoverers, the Explorers and Planet Earth, today all restored and encompassed with the licensed products under the umbrella brand Hello Maestro!

In 2024, Maestro returns in Once upon a time… the Objects (78 x 7’ ) a new series dedicated to everyday objects in a resolutely cartoonish and contemporary spirit! The series is co-produced with French Samka Productions (Wolf, The Sisters…). France Télévisions, TV5 Monde, RTS and HOT in Israel are already on board.

The 7 first series are evergreens and have been a reference in the educational program due to historical and scientific topics, through screens for the past 40 years. Translated into 40 languages, they are well known in more than 100 countries.

More than 3 out of 4 children know Maestro, and 92% of them like him a lot. Among parents, Maestro gets a 72% awareness score. 82% of them would like their children to watch the series and 79% trust the programs to deliver accurate information to their kids (survey conducted by BVA Doxa Kids for Procidis in June/July 2022 in 9 countries).

They are broadcasted on TV channels (France 4, TV5 Monde, Cartoonito, Gulli Brasil…) as well as on platforms (Okoo, Netflix, Amazon Prime Video, Tim Vision…).

Once upon a time... objectsTo date, more than 40 licensees are on board with games, figurines, publishing, DVD, music, audio stories, digital games…. More than half a million family board games were sold in the last 5 years only, whereas 100 million DVDs and 200 million books were sold since the launch of the IP.

Tailored-made content, involving Maestro’s digital avatar, is also developed to leverage partners’ messages. A digital shorts collection is already available on Lumni, the French national educational platform.

The Adventures of Colargol, the preschool musical tale with universal and family values, is coming back in 2023 in a wonderful HD remastered version. A feature film based on the series is now in development.

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