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Licensees Focus

C&A DROPS CHUPA CHUPS BEAUTY RANGE IN BRAZIL

23 Mar - 2023

Tags from the story: Bel&eza C&A, Chupa Chups.

Bel&eza C&A, the beauty division of C&A Brazil, has launched a range of bath and body products with Chupa Chups, Perfetti Van Melle.

CeA_CHUPACHUPS_0945The collaboration wants to invoke the scent of Chupa Chups’ classic strawberry lollipop, with a packaging reminiscent of the 1950s and 1960s, the period in which the candy brand was launched. The collection combines fun with functional body care and it consists of  five items: body deodorant, body splash, soap, moisturizing lotion, hand cream and a t-shirt with the famous lollipop logo.

Bel&za C&A and Chupa Chups products will be available for sale in C&A stores, as well as through the retailer’s app and e-commerce platform.

Licensing agency Destra was responsible for the collab between Bel&eza C&A and the Chupa Chups brand.


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