Poetic Brands have collaborated with ASOS-owned brand Crooked Tongues and Felix the Cat to launch a 17-piece clothing collection.
The bold range will feature adult styles across a number of clothing categories including denim jeans, shirts, hoodies, varsity jackets and tees. There is also a bespoke knitted jumper and a two-piece jogger and hoodie set.
Crooked Tongues is known for its popping colour-blocking graphics, logos, oversized fits and for taking inspiration from street and pop culture. The London-based brand is a perfect fit for Felix the Cat – a beloved pop-culture icon.
For more than 100 years, Felix the Cat has inspired generations of fans from across the globe. He is both a pop-culture phenomenon and an anti-hero icon. Felix the Cat made his big screen debut in 1919 and went on to have his own cartoon strip and cartoon series. During the 1920s and 30s, he appeared in over 100 movies before being reinvented in the 1950s with a catchy theme song alongside his notorious “magic bag of tricks”. Today, Felix the Cat continues to be celebrated through fashion and lifestyle collaborations from the runway to the street to major retail brands.
Elliott Matthews, Managing Director of Poetic Brands, commented: “The Felix the Cat character really suits the Crooked Tongue big, bold graphic vibe and we’re thrilled with this great match. The range will delight Felix fans and clothing connoisseurs alike“.