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Highlights | Media & Digital

TOTALLY SPIES! SPRINGS INTO ACTION FOR WEBTOON SERIES

15 Mar - 2023

Banijay Kids & Family partners with Editions Dupuis and Média-Participations’ new digital platform ONO, for comic vertical based on the iconic show Totally Spies!

Banijay Kids & Family partners with Editions Dupuis and Média-Participations’ new Totally Spies!Banijay Kids and Family, part of content powerhouse Banijay, has announces a partnership with Editions Dupuis, part of Média-Participations, to transform the hit spy-fi animation, Totally Spies!, into a unique webtoon for digital platform ONO.

An increasingly popular genre of comics, developed for digital smartphone reading, the vertical strips will bring the characters of Totally Spies! to a new medium. The webtoon will be available as a weekly serialisation in French, and available for foreign rights.

2D-animated franchise Totally Spies!, produced by Zodiak Kids & Family France, is set to return to screens in 2024 with a brand-new series, following its original six-season run between 2001 and 2013. The upcoming series follows the three legendary secret agents, Sam, Clover and Alex, as they move to a new city and take on a fresh crop of villains.

Annick Bizet, New Business & Strategic Alliances Director, Banijay Kids & Family says: “Totally Spies! is a globally-loved show with a strong existing fanbase, and given the excitement for the new series, demand from fans for brand extensions is high. Webtoons offer a new and modern reading format for young audiences, and this project will ensure we continue catering to our audiences and the changing ways in which they consume their entertainment”.

Stéphane Ferrand, Senior Publishing Director, Editions Dupuis adds: “Strong, leading female characters, action and adventure, humour, fashion, gadgets…Totally Spies! is one of those rare transgenerational licences whose ingredients conceal an ever-relevant modernity. The webtoon is now a favoured medium for reading content among young people around the world and the marriage between this and such a strong IP was inevitable”.

Delphine Dumont, Chief Commercial Officer, Banijay Kids & Family says:We are so pleased to announce this very exciting deal which marks the start of our relaunch strategy of this iconic brand, prior to the new series reveal on M6/GULLI (France) and Discovery Kids LatAm in 2024. Lots more to come for our favourite spies!“.

Dupuis is a 100-year-old Belgian publisher behind a number of successful series for children and adults such as Spirou, Lucky Luke, Kid Paddle or Largo Winch, which have become household names amongst European comics readers. The company strives to reinvent itself, driving its expansion into other fields such as animation and digital platforms like ONO.


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