Pacsun announced their official partnership with Princess Polly. This exclusive partnership is Princess Polly’s first foray into wholesale.
Initially rolling out in 15 doors, Pacsun will offer Princess Polly best-selling apparel at select stores nationwide, including its Soho, NY flagship store and three of Pacsun’s newest locations, Fashion Island in Newport Beach, CA, Fashion Valley in San Diego, CA and Lenox Square in Atlanta, GA, as well as online at Pacsun.com.
Previously only offering a physical footprint at pop-up locations, this is the first time that Princess Polly will be available through an omnichannel retailer, both instore and online. A variety of pieces will be showcased in dedicated presentation areas within Pacsun stores, giving two communities of highly engaged, avid customers physical access to more of their favorite brands. A larger assortment of Princess Polly will also be available on Pacsun.com with a broader store roll out to follow.
“At Pacsun, part of our core mission is to give consumers and our community continued access to the best brands, curated products, and collaborations, and we look forward to doing this in a big way by offering them premier access to Princess Polly for a continued period for the very first time, while introducing their community to Pacsun’s current and emerging brands“, said Brie Olson, Co-CEO at Pacsun.
“We’re thrilled to partner with Pacsun on Princess Polly’s first wholesale agreement“, said Wez Bryett, Co-CEO of Princess Polly. “We know that our customer frequently shops at Pacsun, and we’re excited to offer more ways for new and existing customers to shop Princess Polly in stores and online“.
The largely Gen Z audience can tune into both brands TikTok accounts at 3PM PST/6PM EST for an exclusive live look at the range from the Fashion Island location via a livestream shopping experience.