Miraculous Ladybug and Cat Noir make their film debut this year in the US$100+ million animated movie, Ladybug and Cat Noir: The Movie. To celebrate, the movie doll line from ZAG’s global master toy partner, Playmates Toys, will be available at major retailers in fall 2023.
The announcement was made by Jeremy Zag, Founder and CEO, ZAG, and Georgia Manolas Walker, VP of Marketing, Girls Brands, Playmates.
Highlights of the range which will be available at Target and other major retailers nationwide include the 10.5” Miraculous Ladybug Movie Fashion Doll with a newly sculpted “ready for action” head and face, an exclusive movie version of her deluxe foil print suit, removable booties, and a new yoyo accessory based on the movie design; and the 11” Cat Noir Fashion Doll, dressed to save Paris, comes attired in his signature black suit, gunmetal grey boots, a removable belt, and his trusty staff. Also available will be the Miraculous Ladybug & Cat Noir Movie 10.5" Marinette Collector Fashion Doll dressed for the grand ball with an exclusive flowing gown of satin and tulle with iridescent capelets inspired by the delicate wings of the ladybug. Removable accessories include a special ladybug mask and Miraculous earrings. The three dolls all feature 15 points of articulation, ready for superhero action.
Also launching this Spring across the U.S. are the 10.5” Magic Heroez Transformation Dolls, featuring special super-suits with unique styles. The Marinette doll comes with a pink packet of magical powder, and a Miraculous tube to contain the water and the doll for her mysterious transformation into a fox, rabbit, or ladybug hero! Each Magic Heroez Transformation doll includes three different accessories— Kwami, a removable mask, and more. There are three dolls in the line to collect for Spring, and more to come!
The new dolls will be on display at the upcoming The Play Date in New York City on March 8, an event organized by the Toy Association and Adventure Media, where toy companies present their upcoming lines to media outlets and influencers across the U.S. In addition to the core fashion line, Playmates will be featuring the best-selling collectibles Kwami Surprise, updated this year to feature a kid’s size Rings of Monarch, and a Miracle Box Carrying Case, available at all major retailers.
"The content rich Miraculous Universe continues to expand, and we can’t wait for Ladybug and Cat Noir: The Movie to launch this year", commented Jeremy Zag, who directed the movie. "This origin story will shine a light on the Miraculous brand and create demand from fans for this exceptional new doll line developed in collaboration with our partner Playmates Toys".
"We’ve had so much fun developing the new Miraculous movie doll line, and I believe we’ve really captured the adventure, magic, girl power, and dazzle of Paris for this coming-of-age story that will delight our fans around the word", explains Walker. "And we are honored that the British Toy and Hobby Association recently named the Miraculous Magic Heroez Transformation Dolls in their top 25 hero dolls for 2023. These mystery surprise dolls just launched at major retail partners in the U.S.".
Miraculous is a global phenomenon reaching fans across all touchpoints from content to social media to consumer products, promotions, gaming, and live events. Five seasons of the TV series air in over 120 countries around the globe, often garnering #1 ratings. In the U.S., the second half of season five launches in April on Disney Channel and Disney+. Seasons one to three are also available to stream on Netflix. The upcoming movie takes viewers on a journey of discovery, revealing the beautiful origin story of how two normal teens—Marinette DuPain-Cheng and Adrien Agreste—embarked upon their superhero destinies.
ZAG’s licensing and merchandising, gaming, promotions, and toy groups are helmed by Julian Jacob ZAG, EVP, Global Operations and Head of Consumer Products, which focus on developing products and experiences beyond the screen into brands that inspire the new generation to discover their true character.