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Entertainment | Highlights

“MILO”, AMONG THE 5 MOST POPULAR KID’S SERIES ON RAI YOYO

10 Mar - 2023

Tags from the story: DeAPlaneta Entertainment, Milo.

MILO, the successful, award-winning pre-school animation series produced by Fourth Wall in association with DeAPlaneta Entertainment, has achieved great results on Italian national TV Channel Rai Yoyo.

In October 2022 Milo, Lofty and Lark made their Italian debut on the country’s leading children’s broadcast channel Rai YoYo, and it was an instant hit.

Not only has the series consistently performed in the top three, often stealing the pole position, it moved rapidly up the digital channel ratings. Ranked among the most popular kids’ series on Rai Play, the series is achieving on linear channel peaks of 260K AMR on target individuals.

The show has performed so well that, Rai has confirmed it has selected Milo as one of its 5 leading properties. As a result, Milo will be prioritised and promoted across all Rai’s channels and platforms, sitting alongside Peppa Pig, Paw Patrol, Bing and Bluey. Not a bad line-up!

MILO has secured significant audience ratings since its UK launch in 2021 on Milkshake! by Channel 5. The series is currently broadcast in Spain (Clan TV), Italy (RAI YOYO, DeAJunior and TIM Vision), Australia (ABC Kids), Switzerland (RSI), Latin America (Cartoonito and HBO Max) or China (Mango TV), among consisted other territories.

MILO (first season consists of 52 x 11 minute episodes and the second season is in production), is an animated series for pre-school audiences with a bright, colourful look that brings a very contemporary graphic style to young children. Accompanied by his good friends Lofty and Lark, MILO uses role play to explore the wonderful world of vocations – from doctors and mechanics, to hairdressers, chefs and postal workers; introducing pre-schoolers to a variety of professions in a positive, fun way. The series’ underlying message is that all jobs are AMAZING! MILO won the 2022 Best Children’s series at the prestigious British Animation Awards.

DeAPlaneta Entertainment owns and manages worldwide media and consumer products rights for the series.


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