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Entertainment

BING LAUNCH ON RTL KOCKICA

2 Mar - 2023

Tags from the story: Bing, RTL Kockica.

Bing  continues its rollout across Europe as 26 episodes of the show premieres in Croatia on RTL Kockica from 27 February.

The Croatian-language version of the animated show, following the experiences of Bing, a curious and enthusiastic pre-schooler, will air on the children and family-focused channel. A Croatian language Bing YouTube channel featuring a mix of episodes, themed compilations and short clips launched on 16 December 2022.

Families across Europe have welcomed Bing into their homes. The series is adored by pre-schoolers across Central and Eastern Europe where strong viewership is matched by strong product sales as well as remarkable responses to special Bing events such as cinema screenings and character appearances“, said Eroulla Constantine, Director of Sales and Distribution, Acamar Films.

Bing is a unique programme, sharing small, relatable and beautifully-produced stories that centre the delights and dramas of real pre-school life. We know that our audiences will love getting to know Bing and his friends and are so pleased to be adding the series to the RTL Kockica line-up“, said Danijela Skacan, Channel Manager, RTL Kockica.

Bing already commands impressive viewership numbers in other Central and Eastern European countries where the show is available to watch in Poland, Hungary, Czech Republic, Latvia, Croatia, Albania, Bulgaria, Lithuania, Serbia, Bosnia Herzegovina, Slovenia and Slovakia. Due to popular demand, it was recently announced that Polish cinema chain, Helios Cinemas, have added additional dates of their Bing screening events.

The premiere on RTL Kockica coincides with the launch of Bing Golden Bear products in Croatia via Acamar Films’ toy distribution partner for the country, Talent Show. Bing toys including soft toys and plastic playsets will be available to purchase from major Croatian retailers including Müller, Konzum, Baby Center, DM, Spar, Tisak, Kaufland and many more. An extensive in-store and digital marketing campaign will support the launch of Bing products including paid media campaigns, TV advertising and creative point of sale activations.

There aren’t many properties like Bing that resonate so strongly with young audiences and give them a way to understand and explore their world. Just as we have seen pre-schoolers and their families embrace Bing in other countries, we are confident that they will do the same in Croatia and look forward to working with Acamar Films and our retail partners to build Bing across the country“, said Dejan Maćešić, Creative Director, Talent Show.

The launch of Bing on a linear channel in Croatia comes swiftly after the premiere of the series on France’s France 5 television channel on 3 January 2023.


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