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Licensees Focus

ASEMBL MIXES UP STREETS’ GOLDEN GAYTIME WITH GREEN’S AGAIN

2 Mar - 2023

Tags from the story: Asembl, Greens, Streets Golden Gaytime.

Asembl is mixing up Streets’ Golden Gaytime with Green’s again for the launch of Green’s Golden Gaytime Pancakes and Green’s Golden Gaytime Cupcakes.

Green’s Golden Gaytime Pancakes – delicious fluffy vanilla pancakes with a toffee-flavoured syrup and iconic Golden Gaytime crumbs.  Simply mix, pour, flip and serve for a flipping Golden Gaytime.

Green’s Golden Gaytime Cupcakes – with Green’s Golden Gaytime Cupcakes, the choice is all yours!  Choose to mix up either moreish vanilla cupcakes with toffee-flavoured icing OR tempting vanilla toffee cake bites with iconic Golden Gaytime crumbs.

Both the Green’s Golden Gaytime Pancakes and Cupcakes feature easy to follow recipes and include Green’s quality ingredients as well as iconic Golden Gaytime biscuit crumbs for the complete crunchy and nostalgic Golden Gaytime experience.

Green’s Golden Gaytime Pancakes and Cupcakes are Green’s latest Golden Gaytime innovations for fans to bake up at home. – following the hugely successful launch of the Green’s Golden Gaytime range in 2021.

Streets Marketing Manager Annie Lucchitti said, “Bringing Gaytime into our favourite baking moments has been so welcomed by consumers since we first partnered with Green’s in October 2021!  We were beyond delighted & kept our ears to the ground ensuring we heard Aussie feedback & naturally – we were asked for more! With these new mixes we’re hoping everyone finds the Golden Rays they want in their lives!“.

Green’s Head of Marketing & Innovation Peta Allsopp said, “We are super pleased to be adding to our Golden Gaytime range with the launch of Green’s Golden Gaytime Pancakes and Cupcakes.  Our clever baking team has been working behind the scenes and developed two more ways for Australians to enjoy their much-loved Golden Gaytime flavours“.

Asembl Managing Director Justin Watson said, “We first mixed Streets’ Golden Gaytime with Green’s in 2021 for the very successful launch of the Golden Gaytime Crumb Cake, Golden Gaytime Mousse and Golden Gaytime Brownie.  This year we are serving up delicious fluffy vanilla pancakes with a toffee-flavoured syrup and iconic Golden Gaytime crumbs and moreish vanilla cupcakes with toffee-flavoured icing with iconic Golden Gaytime crumbs which are guaranteed to satisfy tastebuds“.


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