Highlights | Industry News


22 Feb - 2023

Tags from the story: The Insights Family, Tom Williams.

The Insights Family has finalised its senior executive hiring with the appointment of co-founder and Chief Revenue Officer of Voxpopme and SaaS scale up expert Tom Williams who becomes Chief Growth Officer.

Tom Williams who has significant experience and played an instrumental role in Voxpopme global growth and will lead the organisations new commercial strategy. The latest hire is the final stage of transforming the company’s executive team to lead the business through its next stage of growth. It will also see Clive Maudsley transition into the role of Chief Operating Officer, Founder Nick Richardson transition to Chief Strategy Officer following the appointment of Rachel Bardill as SVP Marketing & Partnerships.

Founder of The Insights Family, Nick Richardson comments, “I met Tom in April 2021, and have got to know him well, and am pleased that he shared my vision for the future of the business and most importantly has the experience and skills to transform our business into a global operation. Over the last 5 years we have transitioned from a start-up to a scale-up, and now we need to evolve into a high performance, fast-growth organisation which further establishes itself as the global leader through international expansion“.

Newly appointed Tom Williams, Chief Growth Officer adds, “I have been fortunate enough to get to know Nick for almost a year now and always found his passion and excitement, both inspiring and infectious. Therefore, when conversations moved to joining The Insight Family journey, there was only going to be one answer. What Nick and the team have built so far is adding great value to an ever-growing global client base. I look forward to working with the team here to develop our next growth strategies, and to contribute to achieving the company’s strategy of transforming how organisations leverage research, data & insights“.

The company has also announced promotions to Tanya Sarakinis who is promoted from Commercial Director to become SVP Business Development and George Sarakinis who becomes SVP Client Growth, having previously held the role of Client Strategy Director.

Richardson adds, “Tanya and George have played a key role in fulfilling our growth since they have joined the business and I very much look forward to achieving and celebrating our next growth milestones with them“.

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