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Highlights | Licensees Focus

HASBRO ANNOUNCES THE PARTNERSHIP WITH AGELESS INNOVATION

22 Feb - 2023

Tags from the story: Ageless Innovation, Hasbro, Inc.

Ageless Innovation will reimagine iconic brands from Hasbro’s robust gaming portfolio, and the partnership aims to deliver joy and fun to all generations.

Ageless Innovation, a global company devoted to reimagining how we positively live and age together through the power of play, has been tapped by global branded entertainment leader Hasbro, Inc. to create new gaming experiences specifically for older adults and their families. Ageless Innovation will be the first-ever Hasbro licensee dedicated to enhancing the lives of older adults through classic gameplay.

Building off Ageless Innovation’s extensive knowledge in creating play experiences for older adults – paired with Hasbro’s unmatched expertise in the branded entertainment industry – the partnership will

The line-up, which will reimagine iconic Hasbro properties, will feature entirely new components and play experiences specifically designed with older adults in mind, including easy to grasp pieces, easy to read content, and intergenerational storylines.

The partnership demonstrates an immense effort put forth by Ageless Innovation and Hasbro to deliver continued joy, fun, and companionship to families across the globe, this time, with a strong lens on aging loved ones.

The new games will expand upon Ageless Innovation’s existing collection of Joy for AllTM products, which includes an award-winning line of animatronic pets and card-based games which facilitate intergenerational connection, stimulate conversation, and increase the quality of life for older adults. The games also have the possibility to calm anxiety, and combat loneliness, social isolation, and forms of cognitive decline without the use of medication.

Hasbro games have had longstanding multigenerational appeal and have been a great way to spark social interaction that brings people of all ages together“, said Ted Fischer, Co-Founder and CEO of Ageless Innovation. “The new games are made to make those interactions even easier and more fun for older adults and will help them create meaningful connections with their peers and family members of all ages“.

Hasbro is committed to making the world a better place and it guides our Purpose to create joy for all people, alongside Ageless Innovation, we look forward to ensuring we reach every member of the family through this new line of accessible games that are recognizable and connect all generation of fans“, said Jess Richardson, Vice President, Global Toys & Games, Licensed Consumer Products at Hasbro.

The official line up of Joy for AllTM licensed games will be announced later this spring.

For additional information about Ageless Innovation and the forthcoming line of licensed Hasbro Games, visit Ageless Innovation via https://joyforall.com/ or on Facebook, Twitter, Instagram and LinkedIn. Fans can also follow @HasbroNews on Twitter and @Hasbro on Instagram and stay updated on the latest Hasbro Gaming news at @HasbroGaming on Facebook.


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