Dan Dee International, LLC (Dan Dee) and Crayola have announced a new multi-year licensing agreement.
The licensing agreement includes various plush, décor and other product categories including a Colour Me, washable feature which will utilise Crayola Washable markers and washable fabric. Dan Dee has developed an exciting line of Crayola products which are available now and will be on display at upcoming tradeshows. The agreement will include the territories of EMEA, Australia & New Zealand, with more announcements to come about an expanded licensing partnership between the two companies covering other territories and product categories.
“As we expand our licensing portfolio, it is a pleasure to welcome Dan Dee to the Crayola family as one of the biggest Plush design and manufacturing brands in the world. Their extensive knowledge of this category and experienced design team have proved to be extremely valuable in the development and execution of the new Crayola ‘Colour Me Plush’ range“, said Rob Spindley, Licensing Director, EMEA at Crayola. “Our primary goal at Crayola is to inspire creatively alive children, and with this new product range, we’re giving children new ways to express themselves and celebrate their individuality as often as they like!“.
“We are extremely delighted and honored to be partnering with Crayola. This agreement will showcase our creativity and outstanding product development capabilities. We will continue to drive Crayola’s brand message with trusted products that are authentic, innovative, fun, and encourage creativity and imagination“, said Mark Matheny, Head of Licensing, Dan Dee.