The shortlist of the finalists for this new edition of the Bologna Licensing Awards 2023, at the Bologna Licensing Trade Fair/Kids.
Here are the nominees of the finalists of each categories.
BEST PRE-SCHOOL LICENSING PROJECT
The three finalists in the best pre-school project category (3-5 years) are:
- Lerner Publishing Group, in partnership with Sesame Workshop, with their SEL Publishing Program project with Sesame Street;
- Maurizio Distefano Licensing with Toys Center and Giochi Preziosi for the Bing Toy Retail Campaign;
- Pon Pon Edizioni in partnership with Maurizio Distefano Licensing and Acamar Film for the book A che gioco giochiamo? (What game do we play?)
BEST KIDS LICENSING PROJECT
Here are the finalists for the best kids (6-10 years) licensing projects:
- Creata with McDonald’s Happy Meal & The Smurfs project in collaboration with Schleich;
- Sanrio with Colors Festival X Mr. Men, Little Miss, in partnership with Colors Festival;
- Sanrio for the Hello Kitty Little Bags project in partnership with Sbabam
BEST TEEN LICENSING PROJECT
In the category dedicated to the best Teen target group (11-16 years) licensing project we have:
- The Pokémon Company International with the retail project Pokémon x Rinascente in synergy with La Rinascente retail group;
- Rights & Brands with The world’s of Tove Jansson by Arket;
- WildBrain CPLG for the Benetton Undercolors x Peanuts project in partnership with Benetton
BEST RETAIL PROJECT
For the Best Retail Project the finalists are:
- The Pokémon Company International with the retail project Pokémon x Rinascente in synergy with La Rinascente retail group;
- Sanrio for the Aggretsuko Hellefest project together with Hellfest;
- TF1 Licensing with the BarbaLouvre project in collaboration with the Louvre Museum
BEST FASHION PROJECT
The world of fashion has never been so rich in Bologna. Here are the finalists for this category of the BLTF/Kids Awards:
- Paramount together with GCDS for the Limited Edition Fashion Collection with Spongebob SquarePants;
- Sanrio with Adidas for Hello Kitt, in collaboration with Adidas;
- Wildbrain and the Peanuts for the Iceberg Kids x Peanuts project, in collaboration with Iceberg
BEST LICENSED PUBLISHING PROJECT
Here are the finalists for the category of best licensed publishing project, targeting children and teen:
- The Ludattica x Eric Carle project by WildBrain CPLG, for the brand The World of Eric Carle;
- Sanrio and Discover You with Mr Men, Little Miss Discover You;
- Lerner Publishing Group with Sesame Workshop for the SEL Publishing Program project with Sesame Street
BEST LICENSED TOY PROJECT
A new category for the 2023 edition. The finalists are:
- Topo Gigio with the toy line inspired by Topo Gigio and developed by Giochi Preziosi;
- Rights & Brands with Moomin House by Martinex in partnership with Martinex;
- Faba with Le più belle storie della Nuvola Olga written by the author and illustrator Nicoletta Costa
BEST PROMOTION/LOYALTY CAMPAIGN
An important piece of the licensing programme is the loyalty and promotion campaigns. Here are the finalists for this category in Bologna:
- Sanrio with Mr Men, Little Miss for the Monsieur Madame Burger King Promotion project in collaboration with Burger King
- Sanrio with Ecover X Mr Men, Little Miss, in collaboration with Ecover;
- Jakala with the project Minions Market Mania! Sound Collection together with NBCUniversal
BEST LICENSED KIOSK PRODUCT
The nominations in this category are:
- WildBrain CPLG Hachette Bundles for Peanuts in cooperation with Hachette;
- Rainbow for Pinocchio and Friends products produced by Tridimensional;
- Sanrio with Hello Kitty, Little Bags, in partnership with Sbabam
BEST PROPERTY OF THE YEAR
The finalists of the for the Property of the Year 2022 are:
- BBC’s Bluey, represented in Italy by Maurizio Distefano Licensing;
- The Pokémon Company International with Pokémon;
- Paramount with Paw Patrol
The products of all the finalists projects will be on display throughout the fair at the BLTF/Kids Awards showcases located in the BLTF/Kids zone at the Bologna Children’s Book Fair, Hall 29 – Mall 2
The winners will be announced at the BLTF/Kids Awards Ceremony to be held in the Licensing Conference Room on 6 March at 4pm.
The event is open to all industry professionals.
