Trefl showcased its most exciting new products at Spielwarenmesse 2023.
Trefl showed an array of the top innovating product lines, including the Trefl Prime Puzzle featuring Unlimited Fit Technology, the Trefl Wood Craft Origin line (on Disney license) and Super Shapes XXL Trefl Junior. There are also be novelties in board games, such as the game Magajaja presented on Press Preview and toys, such as Brick Trick, ceramic blocks made of real brick under the Harry Potter license.
“As the products category continues to grow, and more families and friends begin to gather in person, we have identified the perfect opportunity to introduce our unique puzzles, games and toys worldwide, especially on U.S., Eastern Europe and Asian markets“, says Kazimierz Wierzbicki, Founder of the Trefl Group. “For more than 35 years, we have designed our puzzles and games specifically to encourage family-time, inspire creativity and explore the world through play. Based on our unique designs and proven track record in Europe, we are confident that our puzzles and games will resonate with worldwide families as well“.
Founded in 1985 by entrepreneur Kazimierz Wierzbicki, and under his guidance and direction, Trefl has evolved as leader in the puzzle and game categories with a stellar reputation for innovation and quality.
Wierzbicki adds, “Family values are at the very core of our business and is infused in every product that we develop and create. I want families to experience time together and learn from the experience. Our puzzles, games and toys connect people together. We have been successful in making this connection in Europe and now look for similar success in other continents, like U.S. and Asia“.
Although Trefl has been dynamically operating on the German market for years, in 2022 the management of Trefl GmbH was taken over by Adam Kowalski, a long-time sales director and until recently a member of the management board at Trefl. The goal for the coming years is to introduce new product lines of puzzles, Trefl Prime and Wood Craft to the German market, and to build a strong Trefl brand in the board game category.
