The BrandTrends Group unveils some major findings from its most recent researches, and some key facts can be extracted when compared to the previous years.
The BrandTrends Group is set to share their latest findings at the Nuremberg Toy Fair. CEO Philippe Guinaudeau, long-time veteran in the toy industry, will be presenting two key topics that are shaping the future of the toy industry: the impact of streaming on toy sales and the emergence of Web3 technologies, including non-fungible tokens (NFTs) and the metaverse.
On Wednesday, February 1st at 10:30 a.m., Guinaudeau will present on ‘How Streaming Changed Toy Sales‘. With the growing popularity of streaming platforms, toy manufacturers and retailers must adapt to the new digital landscape in order to remain competitive. BrandTrends will share insights in which streaming platforms have changed the way that toys are marketed and sold and strategies for brands to adapt to these changes to stay competitive in this changing environment.
The following day, Thursday, February 2nd at 10:00 a.m., Philippe Guinaudeau will present on ‘What You Need to Know About Web3: NFTs, the Metaverse, and Digital Toys‘. He will delve into the emerging technologies of Web3, including NFTs and the metaverse, and how they are impacting the toy industry. He will also share his insights on how brands can capitalize on these technologies to create new opportunities for growth as they might shape the future of the toy industry.
“We’re excited to share our latest research and insights at the Nuremberg Toy Fair“, said Guinaudeau. “The toy industry is constantly evolving, and it’s important for brands to keep informed and respond to these changes. We believe that the attendees will gain important and valuable insights from these presentations”.
