Licensees Focus


31 Jan - 2023

Tags from the story: Märklin, Simba Dickie Group.

The Simba Dickie Group and Märklin will be showcasing a wide and diverse range of novel toys for young and old alike at the Spielwarenmesse, from 1 to 5 February 2023.

Many of the products are now manufactured at the Simba Dickie Group’s own production facilities.

The designers and engineers at Smoby Toys have come up with a wonderland for caring doll parents and their little ones. The French company supports the development of young children aged three and over with its new Baby Care range, thereby promoting their imagination and creativity.

Simba Dickie GroupHours of water-play fun on hot summer days is guaranteed by the new water table from Aquaplay. In the process, they learn to understand the basic physical laws of water.

The classic BIG Bobby Car comes from the same production facility, the BIG factory in Burghaslach, Germany. The BIG Bobby Car recently celebrated its 50th birthday. BIG is now boosting its environmental credentials with the BIG Bobby Car Classic Eco – every kid’s favourite car with a body made from recycled polyethylene.

The new Easy Tyrann 280 Crash Stop remote-controlled helicopter from Carson is extremely safe and therefore ideal for beginners. Thanks to a sensor, the helicopter detects obstacles in front of it, stops and then flies back one or two metres. With its remote-controlled miniature ‘hippie’ van, Mini T1, Carson has also succeeded in creating a technical highlight for H0 railway layouts that exudes a real feeling of love, peace and happiness.

Simba Dickie GroupFrench doll manufacturer Corolle, which also belongs to the Simba Dickie Group, is delighted with its award-winning Teen Fashion Dolls. The ‘Corolle Girls’ for children aged four to eight were awarded the ‘Les Cocoricos du Jouet 2022’ prize in the ‘Trendy and Cuddly Dolls’ category.

Simba Toys is expanding its plush dog series Chi Chi Love with a Happy Husky. He also responds to commands from children and can perform 12 awesome tricks. Eichhorn Friends is the name of a new toy series from the renowned wooden toy brand. In gentle and trending colours and lovingly designed with images of animals.

Under the motto ‘Disney 100 Years of Wonder’,  Undercover is one of the partners and has planned numerous events and activities to mark the anniversary. The Disney 100 collection from Undercover includes a backpack, a lunch box set and a ballpoint pen in elegant gift packaging.

Simba Dickie GroupExit Toys therefore offers an extensive range of diverse outdoor toys, from trampolines to wooden swings, climbing nets and football goals. The new range also includes a ‘Get Set’ that grows with your child and, as a sports edition, encourages fitness exercises such as push-ups and pull-ups.

The Porsche Vision Gran Turismo, Majorette, can be experienced in the new Gran Turismo computer game and is now also available in two colour variants as a realistic Majorette model. Streets ´N Beatz from Dickie Toys allows children aged three and over to get vehicles dancing.

Simba Dickie GroupJada Toys is focusing on the Japanese art of anime in its brand-new series ‘Anime Hollywood Rides’. The vehicles, lovingly designed to emulate their role models such as ‘One Punch Man’ or ‘Aggretsuko’, have moving wheels and opening doors. Noris-Spiele is continuing its popular escape room puzzle series, like 2281 or ‘Flip 4’.

A cult vehicle, the legendary Volkswagen T1, is one of the new images of the painting-by-numbers kits from Schipper.

With ‘Beethupferl’, Zoch has succeeded in creating an entertaining children’s game for avid gardeners who enjoy watering plants. Last, but not least, Zoch is celebrating its 25th anniversary with its internationally renowned children’s game ‘Zicke Zacke Hühnerkacke’.


Märklin was one of the initial exhibitors at the very first Toy Fair back in 1949. The model railway manufacturer from Göppingen will be returning in 2023 to present its latest offerings in Hall 7A. Märklin will be showcasing 117 models. Trix has 103 and LGB fans will be delighted to discover 21 new releases. In addition to trade visitors, the 2023 Toy Fair gives end consumers the chance to marvel at a total of 241 fascinating new products in every gauge at the Märklin stand over a period of two days.

Florian Sieber is looking forward to the exhibition, which is celebrating its 74th anniversary in 2023: “The model railway sector is an extremely vital component of the Toy Fair. We think it is fantastic that end consumers now have access to the event on two days. It provides trade experts with a platform to discuss and share ideas, and we are able to use the infrastructure to surprise our customers. We are planning to present samples and initial models of new products and look forward to receiving feedback from end customers about our range through the ‘open days’“.

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From 21 to 23 February, Licensing Magazine was present as a media partner at the 15th edition of Kids' Time in Kielce (Poland), Eastern Europe's leading trade fair for children's products, from toys to childcare. Divided into five pavilions, the fair offered a rich...

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