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Trends & Research

THE INSIGHTS FAMILY: THE LATEST INDUSTRY VOICE SURVEY

31 Jan - 2023

Tags from the story: The Insights Family.

The Insights Family has launched the third edition of their latest Industry Voice Survey. The 5-10-minute survey looks to uncover how industry professionals feel working within the family space today, and how their confidence levels for 2023 and the years ahead.

Their last Industry Voice report highlighted that only 94% of industry professionals felt that they did not know enough about their audiences and 80% of professionals who work in the kids, teens, parents, and family space did not feel that they had access to reliable market intelligence.

The 2023 edition of its Industry Voice Report will use its survey results to look at how professionals are thinking and reacting to key disciplines within the kids, teens, parents, and family space in 2023, and what industry professionals across Advertising & Media, Brand Management, Content, Licensing, Marketing, Product Development & Management, and Sales & Category Management disciplines believe what the future will look like moving forward.

Nick Richardson, Founder of The Insights Family comments, “We would be so grateful if industry professionals can spare 5 minutes to take part in our industry survey to understand their perspectives on the key opportunities and challenges that they are facing. By doing so we can highlight key areas which need to be discussed and addressed“.

All respondents will receive a complimentary copy of The Insights Family’s 2023 Future Forecast report and a copy of the Industry Voice report and will be in with a chance to win a luxury Fortnum & Mason Hamper, when following the link at the end of the survey. To take part visit this link.


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