King Features Syndicate has announced that Popeye and PUCK HCKY are teaming up for an all-new hockey-themed collection.
The deal was negotiated by Segal Licensing, King’s licensing agent in Canada.
Popeye joins PUCK HCKY’s roster of partnerships with icons who are known to be tough, such as Black Sabbath, Alice in Chains, Godzilla, Metallica, and more, for a line featuring pro-quality jerseys, hockey pucks, flannel, raglan, tees and more.
“As a tough underdog who never backs down from a fight, Popeye is a hero that hockey fans can relate to both on and off the rink“, said Jarred Goro, vp, North American licensing, King Features. “We are so excited about the way PUCK HCKY brings together sport and art through their designs and we can’t wait to see fans interact with these new streetwear pieces“.
Matt Marini, CEO, PUCK HCKY, added, “Popeye is one of the most recognized characters around the world! Who isn’t a fan of the Sailor Man? Combining such an iconic feature with hockey and streetwear style is our way of putting a fresh new spin on such a classic. We at PUCK HCKY are big fans and are so excited to get this collection to all the fans!“.
The Popeye x PUCK HCKY streetwear line is now available at www.PUCKHCKY.com.