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Licensees Focus

PRINCESS HEART COLLECTION AT THE SPIELWARENMESSE

27 Jan - 2023

Princess Maja von Hohenzollern presents vegan Princess Heart Collection with emotional message of appreciation for girls and adoption of street animals at the Toy Fair in Nuremberg.

Designer Princess Maja von Hohenzollern has designed an autobiographical collection with a real message of the heart exclusively for licence partner JOY TOY and has even written a book for it.

The Princess Heart toy collection by Maja Prinzessin von Hohenzollern (JOY TOY) is PETA approved vegan and free from animal suffering.

Princess Maja von Hohenzollern has created the ‘Adopt me’ soft toys on her own dogs and cats, all of which she has rescued and adopted from the streets as well as from kill shelters.

Josy, Micky, Gino, Minni, Pauli and Spotty are 4 adorable plush dogs and 2 plush cats that really exist. Princess Maja has written down the moving events of their rescue in 6 little read-aloud stories, which are included as a book with each plush animal in the set. Because many street animals are abandoned, the stuffed animals symbolically sit in a box with the message “Adot me” written on it.

Children and parents should be encouraged to give animals from the street or the animal shelter a loving home. The cute ‘Adopt-me’ plush animals wear a collar with the same Princess Heart Order, analogous to the accompanying jewellery for little princesses.

Maja Prinzessin von Hohenzollern is one of the best known international animal welfare activists and has been campaigning for the rescue of street animals for many years.

Following the example of real medals, Princess Maja von Hohenzollern has designed enchanting rings, necklaces, pendants, hair ornaments, treasure boxes and lamps with a Princess Heart Order. Because for Princess Maja, all girls are outstanding personalities and they definitely deserve a heart medal and recognition. Little girls can give these to their best friend as a sign of friendship and parents and grandmas can also show their appreciation to their little princesses in this way.

Girls are often not seen as role models because in fairy tales the strong knights and dragon conquerors are portrayed as heroes. The “Princess Heart” collection by Maja Prinzessin von Hohenzollern sets an example of appreciation for girls.


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