fbpx
Highlights | Licensees Focus

MR. POTATO HEAD GETS A POP CULTURE TWIST

26 Jan - 2023

Tags from the story: Hasbro, Potato Head, Super Impulse.

Super Impulse creates the ultimate fan mashup by combining the iconic Potato Head from Hasbro with a series of pop culture classics, to create hilarious, fun collectibles.

Potato Head 2Fans can get their hands on four ‘mashed’ potatoes: KISS Gene Simmons, Transformers Optimus Prime, Bob Ross, and Garbage Pail Kid (GPK) Adam Bomb. Each Poptater includes an authentic Potato Head featuring interchangeable facial and body parts, including one surprise original piece.

Potato Head is an instantly recognizable icon, a toy that most of us had as kids. Poptaters is the perfect iconic update for the 2020’s – fun and funny. We are co-branding with very recognizable, fan favorite personalities to create a line of hilarious figures. And the more you collect, the more mix and match options there are among the characters“, said Super Impulse co-founder Alan Dorfman.

Later this Spring, fans can expect the launch of Series 2 including Sonic The Hedgehog, The Office Dwight, The Big Lebowski “The Dude” and Good Luck Trolls.

Subscribe to our newsletter


Read our last issue




PARAMOUNT GLOBAL UNVEILED PARAMOUNT SHOP
PARAMOUNT GLOBAL UNVEILED PARAMOUNT SHOP

Paramount Global unveiled Paramount Shop, its first global direct-to-consumer e-commerce site with products spanning the company’s portfolio of current hits to beloved classics from the company’s free-to-air, cable, theatrical films and streaming platforms. The...

read more
BBC STUDIOS KIDS & FAMILY EXPANDS BLUEY LICENSING PROGRAM
BBC STUDIOS KIDS & FAMILY EXPANDS BLUEY LICENSING PROGRAM

BBC Studios Kids & Family has announced renewals and new licensing deals across multiple consumer products categories in North America for Bluey. Apparel and accessories partner Centric Brands, apparel partners The Bentex Group, Inc, Handcraft, and...

read more
COSATTO IN PARTNERSHIP WITH POETIC BRANDS AND SAMBRO
COSATTO IN PARTNERSHIP WITH POETIC BRANDS AND SAMBRO

In partnerships brokered by The Brand Department, Cosatto announces its first childrenswear and toy collections for AW23. The brand's iconic Mister Fox, Unicorn Land and Dragon Kingdom prints, scientifically developed with the UK’s leading baby labs to engage newborn...

read more