Chloé launches the ‘Chloé x My Melody’ capsule collection for Chinese New Year of the Rabbit.
Inspired by the famous My Melody, Chloé launches the ‘Chloé x My Melody’ capsule in time for Chinese New Year, to kick off the Year of the Rabbit with the beloved Sanrio character.
The iconic cartoon character is imbued with Chloé’s craftsmanship and singular feminine touch. My Melody’s ear hat has a multicoloured palette, reinterpreted as prints, embroideries and patches featured in an array of products, including ready-to-wear, bags, scarves and accessories available in Chloé boutiques in China and on chloe.cn.
Ready-to-wear from the capsule such as T-shirts, a sweatshirt and pullover all have a sleek and straight silhouette embellished with a distinctive My Melody patch, combined with a bucket hat or cap from the ‘My Melody’ collection to complete the look. Accessories such as bracelets, necklaces and scarves have a bold red tone and playful details.
In celebration of the Year of the Rabbit, the Chloé x My Melody collection will be available in Chloé boutiques in China and on chloe.cn.
