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Highlights | Licensees Focus

ENESCO ANNOUNCES A NEW COLLABORATION WITH ETTAVEE

18 Jan - 2023

Tags from the story: Enesco, EttaVee.

Enesco has announced a brand-new collaboration with the lifestyle brand EttaVee, which expresses optimism and joy through the use of color.

EttaVeeEttaVee is a lifestyle brand, ad seen in Target, Nordstrom and Anthropologie, which expresses optimism and joy through the vibrant use of color. Created by American artist, deisgner and art influencer Jessi Raulet, her hand-painted, colorful and bold designs have been featured on home décor, stationery, tech accessories, textiles and apparel.

Now, in this brand-new collection with Enesco, Jessi’s ability to craft vibrantly optimistic color palettes packed with good vibes, will be applied to homeware, décor, and ladies’ accessories. Items in the new EttaVee collection will include acrylic entertaining trays, stainless steel water bottles, coasters, mugs, cooling wine bags, paper napkins, wall art, multifunctional trays, phone stands, aprons, square and curved pouches, keyrings, umbrellas, scarves and compact mirrors.

I’m so excited to be launching this bright and beautiful new collection“, said Jessi Raulet, designer and founder of EttaVee, “I have been eager to expand into giftware for a long time and I’m so thrilled to be partnering with Enesco to make that happen“.

Within the new EttaVee collection are two different designs, applied across all of the items in the range, including In The Groove and Jessi’s Garden. Both designs feature bright, bold, totally cheerful color palette, with In The Groove featuring a psychedelic wave pattern, whereas Jessi’s Garden includes a big and beautiful abstract floral print.

Early feeback and interest from key retail partners had us pull forward our launch plans from January 2023 to October 2023“, said Joan Kergides, Chief Merchandising Officer, Enesco LLC. “With products shipping in Q1, this positions retailers for strong Spring sales“.

The partnership was brokered by EttaVee’s licensing agency, Jewel Branding & Licensing.


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