fbpx

Licensees Focus

SUNSHINE & GLITTER X CRAYOLA COLLABORATION

13 Jan - 2023

Tags from the story: Crayola, Sunshine & Glitter.

In Sunshine & Glitter’s first product collaboration, the sun care brand has teamed up with creativity icon Crayola for a colorful addition to its glitter sunscreen line.

crayolaThe Sunshine & Glitter x Crayola partnership launched Jazzberry Jam Glitter Sunscreen. The brightly colored scented sunscreen features sparkling iridescent biodegradable pink glitter that is reef friendly. Its SPF 50 formula provides up to 80-minutes of water resistance along with broad spectrum UVA/UVB protection.

The brands’ shared values of safety, quality, fun and self-expression made it a natural alignment for our first-ever product collaboration“, said Sunshine & Glittersunshine&glitter CEO and Founder Meredith Madsen. “We are all about quality and authenticity. We take pride that all of our SPF products are made in the USA, including our glitter and tubes. Crayola is such a legacy brand to me personally and holds such a unique place in my heart since childhood. Few brands speak to childhood and quality as Crayola does“.

Crayola is excited to expand our trusted health and wellness portfolio by partnering with another US-based brand, Sunshine & Glitter, to give consumers a fun way to express—and protect—themselves with this new Crayola Jazzberry Jam-inspired sunscreen“, said Warren Schorr, Crayola Senior Vice President, Business Development, Global Licensing and Experiences.

The Sunshine & Glitter x Crayola sunscreen is available at retailers nationwide and on www.sunshineglitter.com.


Subscribe to our newsletter


Read our last issue


Our Youtube Channel!




MUST-ATTEND EVENTS THIS SUMMER, AHEAD OF BLE
MUST-ATTEND EVENTS THIS SUMMER, AHEAD OF BLE

Even in the summer, Licensing Magazine does not stop and continues its global tour, participating in all major events in the licensing, entertainment, and more sectors. Below, we propose some of the events where you can meet us or find our summer issue of the...

read more
TRACES ANNOUNCED AS THE NEW WW ENDORSED WINE BRAND
TRACES ANNOUNCED AS THE NEW WW ENDORSED WINE BRAND

TRACES wine has announced a new wine collection in collaboration with global weight management brand, WW in the UK and Ireland. The partnership was brokered by Beanstalk, WW’s licensing agency for the UK. The collaboration sees the companies join forces to provide WW...

read more