fbpx
Highlights | Licensees Focus

CHEFCLUB: FIVE NEW TOY DISTRIBUTORS

13 Jan - 2023

Tags from the story: Chefclub.

Chefclub head to USA, Canada, Germany, Austria, Switzerland, Benelux and the Middle East with five new toy partnership.

Chefclub has announced five new toy distribution partnerships with­­ White Knight Toys (USA), Autruche (Canada), Hutter Trade (Germany, Austria, Switzerland), JPM Toys (Benelux), and CMC (the Middle East).  The companies will be the exclusive domestic agents for Chefclub’s unique line of kids cooking utensils entirely designed to give children independence in the kitchen.

The deal was announced by Francois Papyle, Chefclub’s Commercial Director: “We are delighted that our products will be distributed by these partners. We are building a new category in the kid’s market with a holistic approach that includes products, educational content and food themed entertainment. Our partners already have strong presence in their own market and will distribute Chefclub kids mainly in toy specialists, bookstores, concept stores and DIY stores. Our partners pay close attention to details regarding store execution, consumer experience and service. They are ready to hit 2023 and maximize Chefclub kids presence in stores!“.

Marie-Laure Marchand, SVP Global Consumer Products & Business Development, Chefclub, added: “The success of Chefclub’s own kids line is helping to establish the brand in many markets and is providing a solid opportunity to expand into toy aisles. With the help of our licensing partners, we look forward to expanding our toy line categories, especially in role-play, games, and art & crafts“.

CHEFCLUBChefclub’s kids product line has been designed entirely inhouse with the primary objective of giving kids autonomy in the kitchen, enabling younger kids to cook, and making food preparation a whole-family, sharing experience. These include child-size ergonomic knives with finger guards, measuring cups that use characters in addition to numeric measurements, cookie cutter sets to create 3-dimensional animals and chocolate covered biscuits, and fully illustrated cookbooks suitable for pre-reading cooks. Outside of the kids range, Chefclub also has a 50-piece cookery line with leading company Tefal (Chefclub by Tefal) available across Europe at retail and on Amazon, as well as 24+ cookbooks based on their on-line recipes.

All of Chefclub’s consumer products stand apart for the inhouse research and development that integrates the needs and trends of their vast online community of content consumers. Their videos garner well over 2.5 billion monthly views across many digital, AVOD, SVOD and fast channels such as Pluto TV, Samsung Plus, Pinterest, YouTube, Snapchat and their own proprietary channels.

This unique pre-existing brand awareness not only provides direct, interactive marketing support for the brand, but also delivers customized marketing research in real time. Further support for the Chefclub brand comes from live events and promotions, such as its recent collaboration with Klepierre Shopping Malls and the flunch restaurant chain in France, as well as a new animated series Chefclub Adventures (52 x 11) launched at Mipcom with Somewhere AnimationMediawan Kids & Family’s 2D animation label.

With 150 million global subscribers – half in the US and UK – the company has become an unrivaled producer of food-themed entertainment from its ten in-house studios in Paris.

Subscribe to our newsletter


Read our last issue




ZAG APPOINTS GAYE DEAN TO VP, NORTH AMERICA RETAIL DEVELOPMENT
ZAG APPOINTS GAYE DEAN TO VP, NORTH AMERICA RETAIL DEVELOPMENT

ZAG has announced the appointment of Gaye Dean, a thirty-plus year veteran of Target Corporation, as Vice President, North America Retail Development. Reporting to Lisa K. Foster, Sr. Vice President, Licensing, North America, Dean will manage strategic relationships...

read more
NETFLIX’S ‘NARCOS: CARTEL WARS UNLIMITED’ IS OUT
NETFLIX’S ‘NARCOS: CARTEL WARS UNLIMITED’ IS OUT

The new Netflix game 'Narcos: Cartel Wars Unlimited' is now available. Narcos: Cartel Wars Unlimited, the base-building strategy game based on the hit Netflix series from Gaumont, launched exclusively on Netflix. The players can download the game here. In Narcos:...

read more
PRINCESS HEART COLLECTION AT THE SPIELWARENMESSE
PRINCESS HEART COLLECTION AT THE SPIELWARENMESSE

Princess Maja von Hohenzollern presents vegan Princess Heart Collection with emotional message of appreciation for girls and adoption of street animals at the Toy Fair in Nuremberg. Designer Princess Maja von Hohenzollern has designed an autobiographical collection...

read more