ZAG has signed with BTS Eventos to develop and promote a series of branded family racing events across Brazil, Chile, Argentina, and Peru, based on Miraculous – Tales of Ladybug and Cat Noir.
The first races will take place in Brazil where Marilson Dos Santos – a two-time champion of the New York Marathon and the first South American to win the race, three-time champion of the Corrida de San Silvestre and Finalist in London 2011 – is confirmed to participate in the events.
The inaugural event is a walk and run at the Villa-Lobos Park in São Paulo on February 12, 2023, expected to attract over 5,000 fans of the beloved show who will have access to superhero characters Ladybug and Cat Noir as well as themed activities.
Each participant will receive a kit with a t-shirt, chest number, and participation medal, with premium kits also to include items such as yo-yos, caps, visors, squeezes, masks and eco-bags. Fans can also choose to participate in shorter or longer races depending on age and ability. Miraculous races are also currently in the works in Brazil in Belo Horizonte, Porto Alegre, and Rio de Janeiro, with the latter also having a roller-blading option. The runs in Chile and Argentina will take place in Q2, 2023, and 2024
“We are so excited to have partnered with BTS Eventos to create these high-value live experiences for our Miraculous fans that combine healthy sporting activities and entertainment“, explains Angela Cortez, VP, Licensing, Latin America and Canada. “Miraculous has captured the hearts of kids and families across the region, with aspirational themes that help kids to believe in themselves. We can’t wait to kick-off this fun family event in Brazil where brand awareness for Miraculous is high, at 88% according to a recent report by Brand Trends International“.
The new events follow ZAG’s successful promotion at Emoción Deportiva on July 17, 2022, in Mexico, featuring Miraculous branded merchandise. Parents and children ran in pairs, and runners received an exclusive Miraculous bag, medal, face mask and t-shirt with options of 1, 2, 3, and 5-kilometer runs.