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Licensees Focus

CHRISTMAS WITH MAURIZIO DISTEFANO LICENSING

22 Dec - 2022

Tags from the story: Maurizio Distefano Licensing.

The busiest and most diverse time of year in the kids’ products sector is again boosted by many fine products based on the Maurizio Distefano Licensing agency’s properties and delivered by partners.

The last quarter of the year, and in particular the period leading up to Christmas, is a time when many companies launch new products, especially in the toy and seasonal categories. Maurizio Distefano Licensing agency has forged many partnerships between IPs in its extensive portfolio and leading Italian companies in various categories and is bringing to the shelves a rich offering of new products for Christmas 2022.

bing canta tuGiochi Preziosi, a licensee for Bing, one of the best-loved TV series among Italian preschoolers, already offers a popular Master Toy line. It has now introduced new products that are perfect as Christmas gifts, such as the Bing Canta Tu.

Giochi Preziosi‘s Canta Tu is also available under Charlotte M.’s license. Charlotte M. is the content creator who, at just 14 years, old boasts record numbers on social media, with 1.15 million followers on YouTube and 1.2 million on TikTok.

The Canta Tu is part of a larger line of electronic products inspired by this popular property, such as Charlotte M. e-watches, speakers, microphones and headphones.

And that’s not all. Giochi Preziosi has a number of other standout seasonal products to offer, including, once again, the famous Calzettone, developed this year for both Bing and Charlotte M.

Ciao, meanwhile, has used the lively cartoon series ALVINNN!!! And the Chipmunks, as the theme for its Epiphany sock featuring games and surprises inspired by the famous singing chipmunks. The TV series continues to enjoy record-breaking ratings on K2 and to delight young rock fans.

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In the food category, Christmas is going to be even sweeter this year, thanks to Tedesco’s Masha and the Bear panettoncino and pandorino under the Ore Liete brand.

Dolfin’s Epiphany assortment, meanwhile, features three of the agency’s properties in stockings filled with surprises and sweets from Bing, Bluey and ALVINNN!!! And the Chipmunks.

The wide range of different products developed by leading companies in the industry for this Christmas season underlines once again the winning selection of IPs represented by Maurizio Distefano Licensing and promises a rewarding Christmas season – for licensees, brand owners, retailers and consumers.


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