The third edition of the BolognaRagazzi CrossMedia Award, a project born from the collaboration between the Bologna Children’s Book Fair and Mamamò, is coming soon.
Keeping pace with the evolution of the media and publishing landscape for children and young people, Bologna Children’s Book Fair, in collaboration with the Mamamò association, has proposed a new award to its audience in 2020, the BolognaRagazzi CrossMedia Award.
Created as an evolution of the Digital Award, the BolognaRagazzi CrossMedia Award aims to make more evident the connection that often links films, TV series, short films, video games, podcasts and apps to the world of books. The BolognaRagazzi Crossmedia Award now aims to select internationally the best publishing projects that from an original text expand their narrative universe to other media and, vice versa, narratives born elsewhere that land on paper.
The past two editions of the prize have seen winners in projects of unquestionable value, such as The snail and the whale – the book by Julia Donaldson and Axel Scheffler from which a valuable short film by Magic Lantern was adapted – and En sortant de l’école, born out of a collaboration between French animation schools, producer Tant Mieux and publisher Thierry Magnier to revitalize in multimedia classic authors of French poetry such as Roy, Tardieu, Verlaine and Chedid.
Among finalists and special mentions, projects that cleverly integrate illustrated albums with the interactivity of mobile apps (Minibombo’s Everything Else and Xavier Deneux’s Un point c’est tout) have also been highlighted in past years, projects that expand text-based stories with voice apps and podcasts (Cristina Bellemo’s The Noise Shop and Noemi Vola’s On the Unfortunate Life of Worms) or narratives that, from comics and illustration, adapt into films and TV series (Luke Pearson’s Hilda and the Troll and Judith Kerr’s The Tiger who came to tea). Here are all the winners from past editions: BRCMA 2021 and BRCMA 2022.
In addition, starting with the 2023 edition, the BRCMA will also award reading platforms and digital publishing series capable of effectively delivering on-screen reading experiences. This is a new category in an award that aims to increasingly enhance the integrated use of paper and digital.
The International Jury of the Prize is composed of experts in children’s content, interactive and graphic design, new media, video game works, film and television.