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SMITH CELEBRATES THE SPORT OF PLAY WITH CRAYOLA

14 Dec - 2022

Tags from the story: Crayola, Smith.

Celebrating the spirit of play, Smith partnered with creative icon Crayola to develop a colorful capsule collection of snow goggles for Winter 22/23.

The traits encouraged by Smith and Crayola – seeking adventure, staying curious, and having fun – come to life the on-mountain with hand-drawn, colorful strap designs and co-branded badging, on the Squad, Gambler, and Rascal snow goggles.

For the littles, the Gambler, featured in Crayola Forest Green, offers a medium fit and storm-sealing comfort with a full view of the run – and winter fun –  ahead. The Rascal goggle, featured in Crayola Periwinkle, is a youth small frame silhouette with a distraction-free fit that seals out cold, snowy weather and fog-free lens technology keeping the view clear. Both models are compatible to fit over prescription eyewear too, designed with a floating foam membrane to eliminate eyeglass temple pressure and provide maximum comfort on the mountain.

For adults and teens, the best-selling Squad goggle is offered in Crayola Red Orange with ChromaPop Everyday Green Mirror cylindrical lens to enhance contrast and natural color and really make the details pop. The medium sized Responsive Fit frame adjusts to the face for a precise, comfortable fit and includes two-layer DriWix face foam to wick away moisture and minimize fogging.

All goggle models are designed for ultimate integration with Smith helmets for maximum comfort, venting, and fog-free performance. Each Smith x Crayola goggle also includes custom goggle bags – inspired by the classic Crayola crayon box – for storage and cleaning.

For nearly 120 years, Crayola has inspired creativity and wonderment in children and children-at-heart“, said Warren Schorr, Senior Vice President, Business Development, Global Licensing and Experiences, Crayola. “Our collaboration with Smith provides a playful, artistic outlet for outdoor enthusiasts to express that sense of exploration and discovery this winter season“.

The new Smith x Crayola snow goggle collection is now at select retailers worldwide and online at smithoptics.com.

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