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Licensees Focus

ASEMBL: CHUPA CHUPS AND BULLA DAIRY FOODS TOGETHER AGAIN

7 Dec - 2022

Asembl has brought Perfetti Van Melle’s Chupa Chups and Bulla Dairy Foods together again – this time for a forever fun flavoured icy sticks party pack.

Featuring iconic Chupa Chups strawberry, watermelon and cola flavours, summer’s must-have limited edition party pack is packed with 30 refreshingly delicious icy sticks. With a holiday fun colour-in activity on the back of each pack, the Bulla Dairy Foods’ Chupa Chups Party Pack can be found exclusively in Coles from 4 January 2023.

We love how Bulla Dairy Foods connects with our Chupa Chups brand.  Not only do they deliver a variety of delicious and refreshing icy sticks with the best flavour experience, but they also present them in playful packaging which ensures they are going to be a winner at any summer party“, said Perfetti Van Melle’s Licensing Area Manager, Marta Ballesteros.

We’re excited to bring the iconic Chupa Chups lollipops flavours to the freezer aisle and in turn fans of the confectionary range, young and old alike.  This also has all the makings of a perfect product for summer – fun, colourful and refreshing“, said Bulla Dairy Foods’ GM Marketing & Innovation, George Poulos.

Chupa Chups and Bulla Dairy Foods will be getting the summer party started with this limited edition party pack partnership.  Coupling the delicious and iconic Chupa Chups flavours with the deliciousness that Bulla Dairy Foods is renowned for, the Bulla Dairy Foods’ Chupa Chups Party Pack is guaranteed to be the best way to beat the heat this summer“, said Asembl Managing Director, Justin Watson.

Earlier this year Asembl first teamed Perfetti Van Melle’s Chupa Chups strawberry & cream flavour to launch with Bulla Dairy Foods a truly spectacular strawberry and vanilla ice-cream sensation which featured crushed candy and a delectable strawberry sauce drizzled throughout and atop – Bulla Dairy Foods’ homage to the world-famous Chupa Chups lollipop.

The Chupa Chups Strawberry & Cream cone 4pk is available through Independent Grocers nationwide and Woolworths stores.

More recently, through another deal brokered by Asembl, the two brands came together for Bulla Dairy Foods’ Chupa Chups Mixed Minis which feature strawberry & cream, watermelon, and cola flavours.  Available at Coles, Woolworths, and independent grocery stores, the Bulla Dairy Foods’ Chupa Chups Mixed Minis launched late September this year.  With 10 icy mini sticks included in each pack.


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