fbpx

Highlights | Licensees Focus

PORTAVENTURA AND SONY ANNOUNCE A NEW ROLLER COASTER

2 Dec - 2022

PortAventura World and Sony Pictures Entertainment announce world’s first ‘Uncharted’ Dark Ride Roller Coaster.

PortAventura World and Sony Pictures Entertainment announced Uncharted Dark Ride Roller Coaster, the world’s first dark ride roller coaster based on the box office hit film, will open in mid-2023.  The new attraction, which will be located in the resort’s Far West zone, will allow visitors to go on a dangerous search for one of the greatest treasures ever found.

David Garcia, EVP and Managing Director of PortAventura World, exclaims “we are excited to announce this strategic agreement with a company in the entertainment industry like Sony Pictures. This alliance will allow us to launch, on a global scale, our first dark ride roller coaster. We are convinced that this new attraction with state-of-the-art technology will create great moments and memories for families and friends that come to spend their holidays and free time in our resort”.

Jeffrey Godsick, EVP of Global Partnerships and Brand Management and Head of Location Based Entertainment at Sony Pictures Entertainment said: “The team at PortAventura World has designed a thrilling ride so that fans of the game and film can now step into Nate and Sully’s shoes and go on their own white-knuckle, treasure-hunting race”.

Asad Qizilbash, Head of PlayStation Productions said: “Following the huge success of the Uncharted movie, we’re excited to see this entertainment franchise further expand into new and exciting spaces”.

The most daring visitors will be able to enjoy nearly 700 meters of a vibrant ride on this exclusive dark ride roller coaster that reaches over 12 meters high in a unique enveloping space – 4,800 square meters and 16 meters high – that promises to reveal dark and unexplored territories during an exhilarating expedition that will not fail to excite them. To this end, the new attraction will feature a pre-show full of surprises and a journey of unexpected events in a totally immersive experience in search of the great treasure.

With an investment of 25million euros, the project has been made possible thanks to a licensing agreement with Sony Pictures and its creation counts on the collaboration of the renowned design company Intamin Amusement Rides, and Sally Corporation, a leading international enterprise specialising in the development of dark rides and animatronics design.


Subscribe to our newsletter


Read our last issue


Our Youtube Channel!




SPOTLIGHT ON THE FIRST AFRICAN LICENSING EVENT
SPOTLIGHT ON THE FIRST AFRICAN LICENSING EVENT

Brands Licensing Africa (BLA) is the first event dedicated to licensing and brand extension in Africa, organized by La Maison de l'Afrique in partnership with the Chamber of Commerce and Industry of Côte d'Ivoire and supported by Licensing International. Licensing...

read more