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Retail

PAM AND PANORAMA TOGETHER WITH MATTEL

2 Dec - 2022

Tags from the story: Barbie, Hot-Wheels, Mattel, Pam, Panorama.

Barbie and Hot Wheels are the leading brands in the new sticker collection for all Pam and Panorama customers.

The new collection ‘Collect the sticker and collect them all’ is available exclusively in all Pam, Panorama, Metà and Borello store.

The new collection features the iconic brands for boys and girls “of all ages” Barbie and Hot Wheels, which are best expressed in a line of dolls and a line of toy cars, with interchangeable parts and accessories, for fun without limits.

With Barbie, you can be anything you want: from 1959 to today, the iconic doll has been able to become not only a reference point for style, a mirror of the fashions of the time, but also a role model covering countless careers. Soccer player, doctor, pilot, pop star, cook, astronaut, veterinarian, gymnast are in fact the 8 Mini Barbies to collect, to allow girls to continue to dream big, inspiring them in their moments of play.

Accept the Challenge!‘ is the heart of the DNA of Hot Wheels. The Hot Wheels challenges, in fact, fascinate not only the little ones, but also the older ones who have done it, over the course of the time, an iconic brand, thanks to the incredible cars and tracks with which to engage in breathtaking and always new challenges. 8 collectible Hot Wheels Mix&Match cars, super coloured, with back-loading engine and made up of 5 mixable parts will entertain children, who will be able to create an infinite number of combinations and launch themselves into supersonic races.

The initiative had start on 21 November 2022 and will continue until 15 January 2023, in all Pam, Panorama, Metà and Borello stores that will display the advertising material.

The ‘Collect the sticker and collect them all’ initiative will be supported by high-impact in-store communication, full of colors and vivacity as befits a collection of high-quality toys. An explanatory and emotional video will animate the Pam group’s social networks and the monitors available in stores, presenting the two lines of toys and their possibilities of use.


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