Industry News


29 Nov - 2022

Tags from the story: Licensing, Wildbrain.

WildBrain expands team in APAC with the appointments of Jason Soh and Max Tang and with new content deals.

WildBrain has expanded its content distribution team in the Asia Pacific (APAC) region, appointing Jason Soh as Global Sales & Channels Director, APAC, and Max Tang as Senior Manager, Content Partnerships, China. In these newly created roles, the pair will support the increasing demand for WildBrain’s kids’ and family content across the APAC region.

Based in Singapore, Jason Soh will spearhead distribution sales outside of China, reporting to Caroline Tyre, VP Global Sales & Rights Strategy, while Max Tang, based in Shanghai, will be responsible for expanding WildBrain’s distribution business within China, reporting to Jianbo Wei, Managing Director, China.

Teletubbies Let's GoBuyers attending Asia TV Forum, from December 7-9 in Singapore, are invited to connect with Caroline Tyre and Jason Soh at the market to learn more about WildBrain’s world-leading animation and live-action titles, including brand-new CG-animated content for preschoolers: Teletubbies Let’s Go! plus a new Caillou series and five seasonal specials. Other fan-favourites from WildBrain’s library include Strawberry Shortcake: Berry in the Big CityChip and Potato; In the Night Garden; Carmen Sandiego; Jungle Beat; Fireman Sam; Polly Pocket; and the live-action hits Malory Towers and Ruby and the Well.

These new distribution appointments reflect WildBrain’s commitment to offering a 360° solution for IP management across production, distribution and consumer-products licensing, building on the recently announced expansion into APAC of the company’s dedicated L&M agency, WildBrain CPLG, with bolstered teams in Shanghai and new offices in Singapore, Taipei and Seoul.

Caroline Tyre, VP Global Sales & Rights Strategy, said: “We’re seeing healthy demand across APAC for our new and evergreen kids’ content. Jason and Max are strong, partner-focused leaders with deep experience in the entertainment industry. They join WildBrain at an exciting time as we continue to grow our overall business across APAC in both content distribution and consumer-products licensing, to bring more WildBrain and partner brands to families throughout the region“.

New content deals across APAC

WildBrain has signed new content sales with multiple APAC broadcasters and streamersDisney Channel Japan has signed on for seasons one to four of Carmen Sandiego, plus Inspector Gadget season one, and Denis and Me seasons one and two along with the show’s Christmas and Halloween specials.

Warner Bros. Discovery has picked up Malory Towers seasons one and two for their HBO GO platform for multiple territories across APAC. Youku (China) has taken six brand-new In the Night Garden: Zinkyzzzonk Specials and renewed five seasons of the classic In the Night Garden series. Astro Media (Malaysia and Brunei) has picked up Sonic Underground season one for their Ta-Daa! channel. PCCW – Now TV (Hong Kong) is on board for The Brilliant World of Tom Gates seasons one and two plus the show’s Christmas and Halloween specials.

M&V Co. Ltd (South Korea) has picked up home entertainment and DVD rights for Super Why and classic Caillou. As previously announced, iQIYI (China) and WildBrain have greenlit Jonny Jetboy, powering up an original new kids’ action brand from Keith Chapman, creator of PAW Patrol.

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