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Fashion & Lifestyle | Highlights

ARKET CELEBRATES TOVE JANSSON WITH A CAPSULE COLLECTION

21 Nov - 2022

Ahead of the 2022 holiday season, Rights & Brands has  announced that ARKET launches a new capsule collection entitled ‘The Worlds of Tove Jansson’.

The collection is a celebration of the pioneering work and life of an outstanding artist, Tove Jansson, primarily recognised for her Moomin stories but equally significant as a painter novelist, short-story writer and political cartoonist.

ARKET is a modern-day market and lifestyle destination offering essential products for men, women, children and the home. The new capsule collection called ‘The Worlds of Tove Jansson marks the fourth chapter in ARKET’s Nordic Stories series that features collaborations with independent creatives and cultural institutions from the Nordic region.

Tove Jansson (1914–2001) was a Swedish-speaking Finnish author and visual artist, born and based in Helsinki. Published just after the Second World War, her Moomin books gained widespread critical appreciation and commercial success. It was a unique literary debut followed by a life-long and deeply original artistry, including the much-loved ‘The Summer Book‘ and a diverse art collection of landscape, portrait and abstract paintings and illustrations. With a continuous interest in real life, Tove Jansson’s visual and written work expressed poetic intelligence, melancholy and an unparalleled sense of humor.

ARKET’s Brand & Communications Director, Karl-Johan Bogefors comments on the collection: “We are thrilled to present glimpses into the many different worlds that Tove Jansson created and captured as an artist. Speaking to both children and adults, she is a true cultural icon with a uniquely Nordic voice that continues to resonate with our lives, and we hope to introduce our customers to the richness of her work“.

Key pieces for women include a set of dress, blouse and trousers with all-over prints of evocative landscapes in black and white. The children’s collection features a series of motifs from the Moomin world on sweatshirts, t-shirts, pants and a dress.

For the home, black-and-white illustrations cushion covers, and a woven wool blanket produced by Swedish woolen mill Klippan.

The Worlds of Tove Jansson’ is available in all of Arket’s physical stores across Europe, China and Korea and at arket.com.


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