Asembl has secured the first ever apparel partnership for Menz Violet Crumble with Peter Alexander.
Peter Alexander bringing his iconic creative flair to the brand, creating earth-shatteringly delicious new sleepwear styles for women and men.
Now in store and online at Peter Alexander, the Violet Crumble range is part of the Pyjama King’s Dream Christmas collection and features an oversized women’s tee, ladies pyjama short and boxer short for men – with each of the shorts packaged in a delicious Violet Crumble gift box.
Menz National Marketing & Licensing Manager Polly Love said: “This Peter Alexander collaboration is our dream partnership (quite literally). We’re so excited to reveal another way Australians can share their love of the iconic Violet Crumble“.
“We are thrilled to be continuing to extend Menz Violet Crumble’s presence outside of the confectionery aisle and to be now launching it into the apparel category. A truly sweet partnership between Menz Violet Crumble and Peter Alexander, fans of Violet Crumble can now look earth-shatteringly delicious in their sleepwear“, said Asembl Managing Director, Justin Watson.
