KissCam, LLC, founded in 2012, is a privately held entertainment, advertising, video, and photo messaging company that owns the KissCam registered trademark worldwide, KissCam arena contests, licensing agreements, and a photo-sharing web and mobile app.
The Kiss Cam is a social pastime that originated in California in the early 1980s and takes place during arena, stadium and court sporting events in the United States and Canada. A ‘kiss cam’ camera scans the crowd, and selects a couple, their images being shown on the jumbotron screens in the arena in a live 60 second segment.
Dana Veitch, Founder and CEO, KissCam LLC, realized the slim-to-none odds to be selected to be shown on the jumbotron during the 60’’ segment, so conceived and trademarked The KissCam mobile and web app. Veitch came up with the idea of creating a KissCam Contest, with Fan Engagement, Data Collections, and Sponsorship Revenues.
KissCam has been time tested over the years, resulting with the target audience of 18-45 years old. It has received in a spontaneous way over 1.5 Billion views on TikTok and over 14,400 Facebook followers.
In Rick Horrow’s recently released The Sport Business Handbook, “COVID can’t stop KissCam” segment was featured, about the expansion of KissCam’s Contest in the Arena mobile app to a web-based version, premiered at the Oklahoma City Dodgers games in September 2021. Later that month, the company entered into an innovative licensing agreement with ESTV, the world’s first around-the-clock live linear and advertising-based video on demand esports channel.
In 2022 KissCam LLC entered into a MOU with StaksPay, to integrate their StaksCoin cryptocurrency into KissCam Contests to earn free StaksCoin.
Sponsors currently see each co-branded KissCam Moment as a prime opportunity for massive brand exposure. Licensing the KissCam mark is another stream of revenue in categories as food/beverage industry, collectables, fashion, cosmetics and more.
Curated by Alessandra Maccaferri