Knickerbocker & Kodak created a new capsule collection celebrating the importance of the iconic yellow film box and Kodak’s use of art & sports to nurture a community.
Both Knickerbocker and Kodak have been committed to cultivating community from their inception. Kodak nurtured its hometown Rochester, NY community by creating extra curricular activities for employees in both sports and in the arts. Knickerbocker incorporated these themes by using original illustrations as well as material from Kodak’s incredible vault containing thousands of archive clippings, ads and Kodak Magazines. The collection also celebrates the importance of Kodak’s iconic yellow film box that became synonymous with photography itself.
The capsule is set to launch on Friday, November 18th at 11am, both online and at the Knickerbocker Flagship located at 357 Canal St, New York. For the launch of the collection, there will also be a release event on November 17th from 6-9 pm, at the Knickerbocker Flagship.
Knickerbocker was established in 2013 with the intent of imagining how the brand could contribute to defining classic American style. They interpret this as a combination of timeless utility and lasting quality fused with exciting references from America’s many rich subcultures.
The Eastman Kodak Company is an American public company with a heritage in film photography which has led to its current focus on commercial print and advanced materials and chemicals.