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Licensees Focus

SWIZZELS PARTNERS WITH MOONPIG FOR A NEW COLLECTION

15 Nov - 2022

Moonpig has launched a new and exclusive range of Love Hearts cards for birthdays and other special occasions.

Available in both the UK & Australia, Moonpig new collection includes 8 new cards featuring the iconic Love Heart design, drawing on a range of fun and cheeky messages from the sweets such as ‘LOVE’ , ‘HOT LIPS’, ‘BE HAPPY’ & ‘COOL DUDE’ across a selection of personalised and photo upload designs, as well as age specific cards.

The range was developed by Moonpig hot on the heels of its successful and newly extended line of Swizzles plush toys from Posh Paws, which saw adorable characters such as a Koala holding a Love Heart with the message ‘You’re Koality’, enabling customers to send both a personalised Love Heart themed card & gift together.

The new card offering brokered by Blonde Sheep Licensing is an extension of the pre-existing relationship with Moonpig after the successful launch of the range of Swizzels Love Hearts plush in 2020.

Natasha Dyson, Managing Director at Blonde Sheep Licensing who brokered the deal commented: “I’m over the moon that this range has finally launched. When approaching Moonpig to extend our pre-existing relationship we knew that the Love Hearts social messaging would lend itself well to greeting cards, and with Moonpig’s personalisation option this would allow our cards to be suitable for all”. 

Dale Boreham Senior Design Manager at Moonpig commented:Swizzles is such an iconic brand and we had a lot of fun developing this new range alongside their team. Within the range we were able to explore the messaging on the sweets and tailor designs so that they were age appropriate for each recipient”. He continues by saying: “The opportunity to create the cards came about in a post-lockdown world, when people were reconnecting with loved ones, and given the sentimental and heartfelt nature of Love Hearts we knew a partnership with Swizzles was the perfect fit to create a range which spoke to this new need”.

Swizzels is the largest independent British owned manufacturer of sugar confectionery in the UK and is still run by members of the families who founded the business back in 1928. In addition to Love Hearts, the company makes other well well-known products including Squashies, Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies and Fruity Pops.

Blonde Sheep Licensing continues to investigate other opportunities for Swizzels in food, apparel and homewares.


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