Licensees Focus


15 Nov - 2022

Christmas becomes an adventure with products from Mattel licensees dedicated to Hot Wheels, Sam The Fireman and Masters of The Universe.

Christmas is just around the corner and it’s time to think about how to make it unique, especially for the little ones. Exploring the wonder of childhood is Mattel‘s goal since its founding and one that the company has been able to achieve over the years thanks to its incredible portfolio of brands. Christmas is a time that becomes an even more special adventure thanks to licensees’ products dedicated to the fiery challenges of Hot Wheels, the bravery of the Pontypandy team from Sam The Fireman, and the struggle between good and evil from the He-Man and Masters of The Universe saga.

Carrera Toys

The adrenaline-fueled universe of Hot Wheels meets that of Carrera Toys, one of the most important brands when it comes to tracks and radio-controlled vehicles, to create two tracks of different sizes and types, designed for Hot Wheels fans and for those who are always up for new challenges on four wheels.

Hot Wheels 6.4m

The challenge gets even bigger with this 6.4m electric track in 1:43 scale. In addition to the two Hot Wheels Night Shifter blue and Hot Wheels HW50 Concept red vehicles, the package includes the transformer, track with 2-speed controller with turbo button, a fantastic looping, narrow section, fly-over, jump ramp with Firering and decorative elements.

Hot Wheels 4.9m

More action and racing fun with the 4.9m electric track in 1:43 scale. Package includes Hot Wheels Night Shifter blue and Hot Wheels HW50 Concept red vehicles to race on the track featuring controller with 2-speed turbo button, looping, narrow section, jump ramp with Firering and additional decorative elements. Transformer included.

Grandi Giochi

Hot Wheels Workbench

Feeling like real mechanics at work in a workshop specializing in the creation of a Hot Wheels model car: that’s the feeling kids will get with the Hot Wheels Workbench by Grandi Giochi. A workstation complete with all the accessories of the trade: screwdriver, hammer, bolts and more with which the little ones will be able to feel like little mechanics, always ready to accept the challenge.

He-Man – Tent and Pinball

Incredible news for a very special Christmas gift are the products Grandi Giochi dedicates to a Mattel property back in the limelight after forty years: He-Man Masters of The Universe is back with a new kids series, starring in Grandi Giochi products. The licensee offers an incredible popup tent, a real castle with He-Man graphics, simple to assemble and easy to put away, which can be used in the bedroom as well as outside. Another product is the portable Super Pinball with lights and sounds. Thanks to the automatic, digital scoreboard, you can keep track of your score: the longer you keep the ball moving by operating the paddles, the higher your score will be.

Mondo Motors

Mondo Motors  HW Monster Truck BoneShakerHW Monster Truck BoneShaker

Mondo Motors is a guarantee when it comes to radio-controlled vehicles: even the bravest will have to hold on tight this Christmas! Straight from the world of Hot Wheels Monster Trucks comes back Bone Shaker, a monstrous radio-controlled off-road vehicle in 1:14 scale. The wildest ones will be amazed at the body decorated with the iconic Hot Wheels flames and, of course, the 4 incredibly large wheels


ODS can’t miss under the Christmas tree, with an “ever green” product dedicated to the world of Hot Wheels: the Car Cases, available in different sizes and with revamped graphics inspired by the iconic logo flames.

Hot Wheels 40 Transporter

ODS’s incredible car transporter with handy handle awaits lovers of on-the-go challenges: a real Car Case in which three Hot Wheels vehicles and numerous road signs are included. The fun doesn’t end there: the car car carrier also comes with a car slide for vehicles to whizz around at full throttle!

Hot Wheels Transporter 60

A larger (60 cm long) variant of the car transporter from ODS is ready to store and transport all the original Hot Wheels vehicles of true fans of the brand: the package includes 4 original Hot Wheels vehicles and road signs. It could not miss in this format, too, the front slide, to make the challenges even more breathtaking.

Simba Toys

Since Christmas 2020, Simba Toys has been the distributor in Italy of products dedicated to the bravest firefighting team there is, the one from Pontypandy, a village in South Wales where the series Sam The Fireman is set. Teamwork and concern for nature are the main themes of series number 13, whose adventures the little ones can relive with a series of incredible products.

simba toysJupiter truck, evergreen, the line’s best seller for a few years now, with lights and sounds, pull-out ladder and searchlight. Water spray function. Included in the package accessories and 2 Articulated Characters of Sam and Penny.

Wallaby II Helicopter: the Pontypandy team helicopter (34cm.) with lights and sounds, rotating rotor and mechanical winch for rescue operations. Also included in the package is the helicopter pilot, the articulated Tom Thomas character

Ocean Rescue Station: the Wallaby II helicopter can land easily after missions, thanks to the helicopter landing station; the playset includes slide, hovercraft with its launcher, Jodie character, crane, with sounds, to relive a fantastic rescue experience.

Big Truck Crane: One of the new additions for 2022, children will be able to help Sam with this huge 50-cm crane vehicle, provided with sounds. Vehicle and crane have 2in 1 functionality, meaning they can be held together or apart depending on the mission at hand. Sam character included in the package.

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