Jacuzzi has selected global brand licensing agency, Beanstalk, to extend its brand into product categories that reinforce self-care, including massage and recovery, therapeutic products and experiences, bathroom fixtures and accessories, and complementary products in the growing wellness space.
Jacuzzi Group is a global manufacturer of premium spas, swim spas, jetted and soaking bathtubs, and related bathroom products and accessories. The Company’s flagship brand, Jacuzzi, is the most recognized in the world for spa and hydrotherapy bathing. Legendary for performance, reliability and ease of use, Jacuzzi has set the standard by which all wellness and relaxation products are measured.
Jacuzzi brand products are enjoyed in more than 70 countries worldwide. Millions of customers around the world trust the Jacuzzi brand, which stands for decades of innovation, design, performance, and ease of use. The Jacuzzi licensing program will offer consumers new ways to transform and elevate their physical and mental wellbeing. Beanstalk will leverage Jacuzzi’s unique legacy as a therapeutic brand to deliver transformative solutions through an assortment of inventive lifestyle products and experiences.
Dave Jackson, CEO of Jacuzzi Group, said: “We have been offering people pleasureful, joyful, and essential wellbeing through our products for over 60 years. Through our new licensing program, we are excited to use the power of our iconic brand to bring forward even more new and innovative ways for people to be well”.
Allison Ames, President and CEO of Beanstalk, said “Beanstalk is honored to be partnering with the iconic Jacuzzi brand. Over the past several years, we’ve seen the growing importance of wellness in our daily lives. Consumers are deeply focused on their well-being. Jacuzzi enjoys a rich legacy in products that are not only beautifully designed but nurture the body and restore the mind. This is a wonderful platform to develop a licensing program that embodies the Jacuzzi experience through innovative brand extensions that continue to deliver on this compelling brand promise”.