fbpx

Fashion & Lifestyle | Highlights

JACUZZI AND BEANSTALK TO EXTEND JACUZZI INTO BATH AND WELLNESS CATEGORIES

11 Nov - 2022

Tags from the story: Beanstalk, Jacuzzi, Jacuzzi Group, Licensing.

Jacuzzi has selected global brand licensing agency, Beanstalk, to extend its brand into product categories that reinforce self-care, including massage and recovery, therapeutic products and experiences, bathroom fixtures and accessories, and complementary products in the growing wellness space.

Jacuzzi Group is a global manufacturer of premium spas, swim spas, jetted and soaking bathtubs, and related bathroom products and accessories. The Company’s flagship brand, Jacuzzi, is the most recognized in the world for spa and hydrotherapy bathing. Legendary for performance, reliability and ease of use, Jacuzzi has set the standard by which all wellness and relaxation products are measured.

Jacuzzi brand products are enjoyed in more than 70 countries worldwide. Millions of customers around the world trust the Jacuzzi brand, which stands for decades of innovation, design, performance, and ease of use. The Jacuzzi licensing program will offer consumers new ways to transform and elevate their physical and mental wellbeing. Beanstalk will leverage Jacuzzi’s unique legacy as a therapeutic brand to deliver transformative solutions through an assortment of inventive lifestyle products and experiences.

Dave Jackson, CEO of Jacuzzi Group, said: “We have been offering people pleasureful, joyful, and essential wellbeing through our products for over 60 years. Through our new licensing program, we are excited to use the power of our iconic brand to bring forward even more new and innovative ways for people to be well”.

Allison Ames, President and CEO of Beanstalk, said “Beanstalk is honored to be partnering with the iconic Jacuzzi brand. Over the past several years, we’ve seen the growing importance of wellness in our daily lives. Consumers are deeply focused on their well-being. Jacuzzi enjoys a rich legacy in products that are not only beautifully designed but nurture the body and restore the mind. This is a wonderful platform to develop a licensing program that embodies the  Jacuzzi experience through innovative brand extensions that continue to deliver on this compelling brand promise”.


Subscribe to our newsletter


Read our last issue


Our Youtube Channel!




OM NOM STORIES TO LAUNCH ON DISNEY+ IN EUROPE IN Q4 2024
OM NOM STORIES TO LAUNCH ON DISNEY+ IN EUROPE IN Q4 2024

Zeptolab has unveiled an exciting new licensing deal with Disney+ in Europe, scheduled for launch in the fourth quarter of 2024. Under the licensing agreement, all 25 seasons of Om Nom Stories will be made available, allowing viewers to enjoy the enchanting adventures...

read more
SOCIAL TV CORNER: INTERVIEW WITH PLAY AROUND
SOCIAL TV CORNER: INTERVIEW WITH PLAY AROUND

At the Spielwarenmesse, Licensing Magazine interviewed Play Around to find out more about their products and novelties. From our Social Tv Corner at Spielwarenmesse 2024, Licensing Magazine’s interview with Massimiliano Piazzolla, Managing Director of Play Around, to...

read more
THE FIRST-EVER ANGRY BIRDS-THEMED EDUCATIONAL GAMES
THE FIRST-EVER ANGRY BIRDS-THEMED EDUCATIONAL GAMES

Rovio Entertainment, the creative force behind Angry Birds, has partnered with Legends of Learning to introduce a groundbreaking series of STEM-focused educational games. The collaboration, which was facilitated by Angry Birds’ global licensing agency IMG, leverages...

read more