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Highlights | Industry News

FIREFLY BRAND MANAGEMENT PARTNERS WITH TOP VIDEOGAMES PRODUCER

11 Nov - 2022

Firefly Brand Management with Arc System Works America, Inc. to jump into the video games world.

Global licensing agency, Firefly Brand Management has signed with Arc System Works America, Inc. (ASW America), the North American Branch of Japan-based Arc System Works Co., LTD. the publisher of Japanese video games to be the licensing agent for their Guilty Gear, Blazblue, Double Dragon and River City/Kunio-Kun series of games.

Firefly will commence immediately to represent the popular gaming titles in all categories including but not limited to: apparel, accessories and toys.

Arc Systems Works is recognized for owning some of the most prominent Japanese IPs for multiple gaming platforms”, noted Cynthia Modders, CEO of Firefly Brand Management. “These dueling games are comprised of unique characters, high quality visuals and innovative elements that keep fans coming back for more. These highly sought-after titles have an Otaku Fan Base that continues now for over 20-years. We are extremely pleased to be representing such a rich heritage of iconic games spanning that last 2 decades, now more than ever before this rich storytelling and unique characters can be developed into a global worldwide merchandise program”.


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